TikTok recently launched a new “Creative Assistant” tool within its ad tools. The AI-powered TikTok Creative Assistant guides marketers through various aspects of the campaign creation process. The assistant links marketers to relevant examples and tools, based on tools within TikTok’s Creative Center. Assisting Creatively The new TikTok Creative Assistant is a concierge of sorts […]

After testing it with a select pool of users over the past weeks, TikTok is officially launching its in-stream labels. TikTok in-stream labels for AI-generated content provide users with an extra level of in-app transparency. With its high level of polarization, more transparency on TikTok might actually be a good thing. Don’t Forget the Labels! […]

TikTok is a fashionable app, and many would agree. Because September is also Fashion Month, several large-scale, industry-leading fashion shows will be held worldwide in the coming weeks. To align with the celebrations, TikTok announced that it will be hosting new TikTok Fashion Month programming. Fashionably On Point Fashion has always been a high-performing segment […]

TikTok is once again trying to make things easier for brands who look to improve their marketing. TikTok is tinkering with new ways to display ads in TikTok search with new ‘Search Ads Toggle’ ad campaigns. Activating these new campaigns will boost your ads’ display eligibility in related queries. Display Variability Display ads in TikTok […]

In case you did not notice, TikTok is as inclusive as it is unique. As part of Black History Month 2023, TikTok will launch a new webinar series. The two-part webinar series showcases some of the most innovative and successful Black-owned businesses in the app. TikTok’s new activation aims to inspire all business owners about […]

Have you ever dreamt of standing on top of the stage of ‘America’s Got Talent’ or ‘The Voice’? If the answer is yes, then this could be your chance. TikTok is hosting its own musical competition in the app, which it calls ‘Gimme The Mic’. Moreover, participants have a chance to win some prizes and, […]

Some changes are coming to TikTok that bring it more in line with the EU Digital Services Act (DSA). The EU’s Digital Services Act improves operating conditions for digital platforms, thus enhancing user privacy. That said, these new EU TikTok user changes could significantly alter the EU user experience. EU R Different To start, EU […]

Is classic literature making a resurgence? While that is unlikely, TikTok is introducing new text-based TikTok posts. Text-based TikTok posts are not new, but they will be available to all users soon. That should give TikTok users more ways to diversify their content and improve engagement overall. As Prompted Instagram has been guilty of replicating […]

Not sure where to start with TikTok ads? This could help. TikTok recently launched a new TikTok ads ‘Starter Guide’, which takes users through a selection of business-related questions. That gives users a more customized direction pointing to where they should begin for their campaign planning. Check out TikTok’s new gimmicks by exploring their new […]

TikTok has not given up on its eCommerce push. The latest development on this front is the start of select testing of the TikTok ‘Shop Feed’. The Feed is a dedicated window in the Shop tab that is swipeable from the main screen. The experimental feature has begun appearing for some users. A screenshot from […]