Here’s a quick, but potentially handy update from The Gram. Third-party platforms will soon be able to offer another type of Instagram ad placement via their apps. Meta announced that ads within Instagram search results will now be integrated into the Instagram Marketing API. Instagram added search ads back in March, allowing brands to display […]

This should be great news for Social Media managers. Here’s the latest scoop: Meta’s adding Instagram Stories posting capacity into its Instagram Graph API. In layman’s terms, what this means is that third-party tools can soon facilitate Stories posting and scheduling, making it easier to manage your content from a single platform. The 3rd Party […]

Alright, this is either an exciting or an annoying update, depending on your personal perspective. Alright, that might be a bit of a highly constricting spectrum, but really, there’s very little to suggest an in-between here. Recently, in a Broadcast Channel chat with Meta CEO Mark Zuckerberg, Instagram Chief Adam Mosseri announced that you can […]

Instagram has recently added a new element to its Broadcast Channels one-to-many messaging feature, which will now allow channel hosts to invite other participants as guests to join their chat channel for a conversation. Instagram sure is taking the whole transition toward private messaging seriously, which is good. Hopefully, it doesn’t botch its own progress. […]

Instagram’s closing in on the launch of its first generative AI tools, with a new sticker creation process that will allow users to create visuals in the app based on text prompts. It’s not something that Instagram would be the first to do, but this new direction is likely to open up various new doors […]

Prior to expanding brand UGC sourcing capabilities, Instagram also updated its policies around affiliate marketing, while also renaming its Branded Content Ads to Partnership Ads instead to better communicate it’s evolving approach on this front. It’s a good setup by Instagram to start leveraging off of the currently growing trend that is UGC (User Generated […]

Instagram is testing out a new option that will help brands discover relevant UGC in the app, that they can then share as examples to better promote their products in-stream. Instagram’s juggling two big elements right now – UGC and live commerce, which should help propel the app higher if it gets things right. The […]

Instagram has recently launched one of its most requested features to date – giving users the ability to add up to five links in their Instagram bio, expanding on its capacity to drive traffic. Maybe we’ve been living under a rock when this whole trend occurred, but since when did wanting more bio links become […]

Instagram is experimenting with a new discovery element that would allow users to view a collaborative Feed of content from accounts you and a friend follow in common, providing yet another way to boost engagement. Possibly. By now, it’s hard to pinpoint just what really raises engagement, seeing that almost every other social platform is […]

Here’s a little quirky addition Instagram has for everyone – the platform is currently testing a new option to help users celebrate their birthday, with a special Birthday photo effect that would be visible on your profile for the day. Everybody deserves to enjoy their special day, one way or another, right? Though applicable mostly […]