31 TikTok Influencers With The Most Followers 2023

TikTok is the most popular Social Media app of the moment and is the entertainment capital of the world. Being #1 in the world has a lot of perks, especially when it comes to branding and marketing. TikTok’s rise to fame was unexpected, and despite recent attempts to ban it in the US, its momentum […]

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TikTok Minute+ Watch Times Are Up

While no one can deny TikTok’s growth, along with its budding ads business, TikTok still struggles with creator monetization. While earnings on TikTok have improved, it still has a way to go in maximizing revenue generation. So long as monetization remains a concern, TikTok risks losing its top stars to platforms with better earning potential. […]

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TikTok’s New In-Stream AR Effects Creation Flow

TikTok’s new in-stream AR effects creation flow is rolling out to the main app! That will allow users to create their own custom AR effects and experiences directly in-stream. As per TikTok: “Now available globally, TikTok’s mobile effect editor allows creators to make effects for TikTok directly from the TikTok app – without having to […]

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TikTok Does Not Fuel Israel-Hamas Partisan Trends

TikTok’s algorithms have come under scrutiny, with people implying that it amplifies content about the Israel-Hamas war. Further claims suggest that TikTok is even taking sides, which the latter is not happy with. To counter the claims, TikTok released a 1,300-word overview that explains why its systems do not exhibit bias. Long story short, here […]

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New TikTok Salesforce Marketing Cloud Integration

ByteDance’s Starchild has recently announced a new TikTok Salesforce Marketing Cloud integration. The new integration enables TikTok advertisers to easily transfer their marketing campaign-generated leads directly to Salesforce. That makes it easier to take action on relevant data and insights. TikTok has risen to the top ranks of social apps, with short-form engagement proving to […]

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TikTok 15-Minute Uploads

Do you want to upload longer videos on TikTok? That could soon be an option, with TikTok 15-minute uploads supposedly in testing. TikTok’s current video threshold is 10 minutes, so what is five more minutes? For a short-form platform like TikTok, expanding the capacity to upload longer videos is seemingly good for monetization. However, it […]

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ByteDance Launches “CapCut for Business”

Here is some interesting news. TikTok’s parent company, ByteDance, launches “CapCut for Business,” which is a new, business-focused version of the original editing tool. As seen in this promo Reel, “CapCut for Business” offers a range of creative functionalities. That includes helping users create better content for ads, promotions, organic video uploads, and more. Cutting […]

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TikTok X Disney

There is a new TikTok X Disney partnership to celebrate the legendary entertainment brand’s 100 years of creating magic. TikTok’s new venture with everyone’s favorite Mouse-led company brings new in-app engagement opportunities for Disney fans. Will there be classic “Hidden Mickey” filters now? A Whole New World As seen in this clip, and as part […]

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TikTok Adds More Direct Publishing Options to Its API

A FREE API update? Unreal! TikTok is looking to make it easier to post directly to the app via third-party platforms. TikTok adds more direct publishing options to its API through its new “Direct Post” element. Direct Post enables creation tools to build in TikTok posting as a publishing option. As per TikTok: “Direct Post […]

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The TikTok Creative Assistant

TikTok recently launched a new “Creative Assistant” tool within its ad tools. The AI-powered TikTok Creative Assistant guides marketers through various aspects of the campaign creation process. The assistant links marketers to relevant examples and tools, based on tools within TikTok’s Creative Center. Assisting Creatively The new TikTok Creative Assistant is a concierge of sorts […]

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