What are the top TikTok trends of 2023? For a platform like TikTok, crazy and entertaining content quickly gains momentum. Since TikTok’s algorithms reward participation, its most active creators are also the most successful. Usually. While there are outliers, TikTok had this to say: “2023 on TikTok was the year we embraced the culinary delicacies […]
TikTok is the most popular Social Media app of the moment and is the entertainment capital of the world. Being #1 in the world has a lot of perks, especially when it comes to branding and marketing. TikTok’s rise to fame was unexpected, and despite recent attempts to ban it in the US, its momentum […]
While no one can deny TikTok’s growth, along with its budding ads business, TikTok still struggles with creator monetization. While earnings on TikTok have improved, it still has a way to go in maximizing revenue generation. So long as monetization remains a concern, TikTok risks losing its top stars to platforms with better earning potential. […]
TikTok’s new in-stream AR effects creation flow is rolling out to the main app! That will allow users to create their own custom AR effects and experiences directly in-stream. As per TikTok: “Now available globally, TikTok’s mobile effect editor allows creators to make effects for TikTok directly from the TikTok app – without having to […]
TikTok’s algorithms have come under scrutiny, with people implying that it amplifies content about the Israel-Hamas war. Further claims suggest that TikTok is even taking sides, which the latter is not happy with. To counter the claims, TikTok released a 1,300-word overview that explains why its systems do not exhibit bias. Long story short, here […]
ByteDance’s Starchild has recently announced a new TikTok Salesforce Marketing Cloud integration. The new integration enables TikTok advertisers to easily transfer their marketing campaign-generated leads directly to Salesforce. That makes it easier to take action on relevant data and insights. TikTok has risen to the top ranks of social apps, with short-form engagement proving to […]
Do you want to upload longer videos on TikTok? That could soon be an option, with TikTok 15-minute uploads supposedly in testing. TikTok’s current video threshold is 10 minutes, so what is five more minutes? For a short-form platform like TikTok, expanding the capacity to upload longer videos is seemingly good for monetization. However, it […]
Here is some interesting news. TikTok’s parent company, ByteDance, launches “CapCut for Business,” which is a new, business-focused version of the original editing tool. As seen in this promo Reel, “CapCut for Business” offers a range of creative functionalities. That includes helping users create better content for ads, promotions, organic video uploads, and more. Cutting […]
There is a new TikTok X Disney partnership to celebrate the legendary entertainment brand’s 100 years of creating magic. TikTok’s new venture with everyone’s favorite Mouse-led company brings new in-app engagement opportunities for Disney fans. Will there be classic “Hidden Mickey” filters now? A Whole New World As seen in this clip, and as part […]
A FREE API update? Unreal! TikTok is looking to make it easier to post directly to the app via third-party platforms. TikTok adds more direct publishing options to its API through its new “Direct Post” element. Direct Post enables creation tools to build in TikTok posting as a publishing option. As per TikTok: “Direct Post […]
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