TikTok has not given up on its eCommerce push. The latest development on this front is the start of select testing of the TikTok ‘Shop Feed’. The Feed is a dedicated window in the Shop tab that is swipeable from the main screen. The experimental feature has begun appearing for some users. A screenshot from […]

Word around the street is that there will be updates to TikTok data usage regulations. TikTok is updating some of its policies around data use from targeted ads. That helps move the app more in line with evolving EU privacy laws and broader industry shifts. The primary change specifically relates to teen users, with TikTok […]

TikTok continues to innovate in bringing together various brands and creators. The latest push from TikTok on this front is a new ‘Creative Challenge’ initiative. TikTok’s new project will allow creators to pitch to brands with their clips, potentially earning via ad partnerships. It sounds like a minor update, as TikTok works double time to […]

What is new on Social Media? For a start, there are new interactive TikTok add-ons! TikTok consistently releases new updates that improve its users’ experience and utility. If tools and features define a social platform, then TikTok has an exemplary definition. To reiterate, TikTok is adding new interactive add-ons for promotions, which are essentially visual […]

If you’re looking to improve your TikTok marketing game, then that’s good, given how it’s the hottest online commodity right now! With this in mind, the platform has recently announced some new additions to its ‘TikTok Academy’ learning resource, providing you with free, simple overviews of how you can best utilize the various elements of […]

TikTok’s giving more creators the opportunity to make money in the app, with an extension of its ‘Series’ subscription option, which enables creators to paywall certain content. As seen in this clip, Series enables eligible creators to share collections of content behind a paywall, with creators able to include up to 80 videos in each […]

To double down on its activities for Pride Month, TikTok will also be hosting a ‘Queer Inclusivity in Marketing’ event next week, which will provide tips and insights to help brands maximize their efforts to expand inclusion in their outreach. As per TikTok: “TikTok is committed to providing a safe and inclusive space for our […]

By now, TikTok should also just release its own version of an annual holiday calendar. TikTok sounds like it’s out to tick all of the celebrations and holidays that it can, this time, it has Indigenous History Month in its sights, announcing a new slate of programming that aligns with the event. These new initiatives […]

Time flies so fast – it’s already half of the year! What that means is that it’s time to start planning your holiday campaigns to ensure that you have everything set and ready to maximize your sales results this coming holiday season. True, while there are still roughly 6 months left before the most festive […]

TikTok is taking pride in celebrating Pride Month, with the app introducing a range of in-app and physical activations that will highlight LGBTQ creators and their work. We believe that even before the pandemic, hybrid interactions (i.e. in-app/live) have been a thing, with the whole ‘new normal’ having greatly exacerbated the idea, but for good […]