Today, Google is making waves in the AI world with the launch of its latest chatbot tool, while simultaneously rebranding “Bard” as “Gemini” – a fitting name for its new AI language model that powers the system. The introduction of Gemini marks a significant advancement in AI technology, enabling a wider range of functionalities including […]

Google has been in operation for a quarter of a century now. With that said, it is safe to assume that Google has at least 25 years’ worth of insights in its data banks. Reflecting on its ongoing legacy, Google published the latest edition of its “Year in Search” overview. “Year in Search” highlights the […]

As part of the annual Black Friday celebrations, diverse creators can look forward to Google’s 4th Annual “Black Owned Friday” business showcase. The name, which should be self-explanatory, encourages shoppers to buy from smaller, local brands in the shopping process. Google’s “Black Owned Friday” program turns four this year, highlighting a certain level of success […]

Google expands its AI search to 120 more regions. Jumping on the trend of generative AI, Google expands access to its generative search elements. This expansion helps Google keep up with the latest web discovery and engagement trends. Google names its generative AI search system “Search Generative Experience” (SGE). Google’s SGE provides complementary prompts that […]

Google is rolling out some new tools to help businesses maximize their sales potential during the holiday season. Part of the new holiday Google display options includes small business tags, generative AI for product images, and extra knowledge panels. Note that while Google rarely introduces major updates compared to other platforms, they often include plenty […]

Halloween is one of the most beloved and celebrated holidays of the year. As such, many behaviors fluctuate during the event, which is often beneficial for engagement. If you are looking to glean more insights into dominant Halloween trends, then you have to check out Google “Frightgeist” 2023. Frighteningly Good Google recently refreshed its “Frightgeist” […]

Sources indicate that there is a Google Business listings expansion on the way. Google is giving more businesses the option to add Social Media links to their Google Business profile. The expansion ensures that your Social Media profiles are displayed when your official brand listing appears on Google Search or Maps. Expansive Dealings Google announced […]

Savvy Google users and enthusiasts rejoice! There is an upcoming update that will give all users a new Google transparency center. The layout of the new transparency center makes it easier for users to access the app’s regulatory processes and documentation. With this in mind, users can look forward to extra information on appeals, platform […]

Google has recently announced an expansion of its digital coaches program for SMBs, which provides online marketing advice and assistance, for free, to diverse small businesses across the US. You can check out the official video announcement here. The program aims to connect SMBs with approved digital coaches from their area to help them navigate […]