Google Embraces Generative AI in Major I/O 2024 Announcement

Google’s recent unveiling of advanced AI features at its I/O Conference signals a strategic pivot towards dominating the generative AI landscape, positioning itself as a frontrunner in innovation. Among the array of announcements, the spotlight shines on groundbreaking advancements in conversational search, image and video generation, personalized chatbots, and more. Revolutionizing Search with Generative AI […]

Read more

Top Google Search Trends of 2023 and The Last 25 Years

Google has been in operation for a quarter of a century now. With that said, it is safe to assume that Google has at least 25 years’ worth of insights in its data banks. Reflecting on its ongoing legacy, Google published the latest edition of its “Year in Search” overview. “Year in Search” highlights the […]

Read more

Google’s 4th Annual “Black Owned Friday” Business Showcase

As part of the annual Black Friday celebrations, diverse creators can look forward to Google’s 4th Annual “Black Owned Friday” business showcase. The name, which should be self-explanatory, encourages shoppers to buy from smaller, local brands in the shopping process. Google’s “Black Owned Friday” program turns four this year, highlighting a certain level of success […]

Read more

Google Expands its AI Search

Google expands its AI search to 120 more regions. Jumping on the trend of generative AI, Google expands access to its generative search elements. This expansion helps Google keep up with the latest web discovery and engagement trends. Google names its generative AI search system “Search Generative Experience” (SGE). Google’s SGE provides complementary prompts that […]

Read more

New Holiday Google Display Options

Google is rolling out some new tools to help businesses maximize their sales potential during the holiday season. Part of the new holiday Google display options includes small business tags, generative AI for product images, and extra knowledge panels. Note that while Google rarely introduces major updates compared to other platforms, they often include plenty […]

Read more

Google “Frightgeist” 2023

Halloween is one of the most beloved and celebrated holidays of the year. As such, many behaviors fluctuate during the event, which is often beneficial for engagement. If you are looking to glean more insights into dominant Halloween trends, then you have to check out Google “Frightgeist” 2023. Frighteningly Good Google recently refreshed its “Frightgeist” […]

Read more

Google Business Listings Expansion

Sources indicate that there is a Google Business listings expansion on the way. Google is giving more businesses the option to add Social Media links to their Google Business profile. The expansion ensures that your Social Media profiles are displayed when your official brand listing appears on Google Search or Maps. Expansive Dealings Google announced […]

Read more

New Google Transparency Center

Savvy Google users and enthusiasts rejoice! There is an upcoming update that will give all users a new Google transparency center. The layout of the new transparency center makes it easier for users to access the app’s regulatory processes and documentation. With this in mind, users can look forward to extra information on appeals, platform […]

Read more

The Truth About Google TrueView Campaigns

Did Google lie to advertisers? Recent word around the block could spell trouble for Google and advertisers that use its video ad campaigns. Ad intelligence firm Adalytics found that around 75% of video ads purchased through TrueView appeared on questionable surfaces. Those questionable surfaces are places that do not meet Google’s standards for ad placement. […]

Read more