TikTok is a fashionable app, and many would agree. Because September is also Fashion Month, several large-scale, industry-leading fashion shows will be held worldwide in the coming weeks. To align with the celebrations, TikTok announced that it will be hosting new TikTok Fashion Month programming.
Fashionably On Point
Fashion has always been a high-performing segment in many markets, further amplified through online shopping. Seeing the opportunity, TikTok maximizes its popularity, introducing new Fashion Month initiatives.
As TikTok explains:
“From September 6 to October 3, join us and get your style on as we bring you the best fashion and beauty inspo, special moments on and off the runway, creators to watch, brands to love, and so much more.”
The primary showcase of the new TikTok Fashion Month programming is its first-ever #TikTokFashion Collective. The Collective is composed of fashion creators from around the globe who will be sharing their insights. In addition, TikTok will have dedicated teams for each major Fashion Month show, providing on-the-ground insights into each.
TikTok will also host a ‘Fashion Month Hub’, where it will highlight all of the latest trends. The hub should help drive in-app fashion discovery, while simultaneously showcasing the latest creations from worldwide brands and creators. TikTok’s new hub also features tailored tabs, including ‘From the Runway’, ‘Trending’, and ‘Behind the Scenes’. All of these elements will help fashion enthusiasts discover more specific trends.
Altogether, these various elements will help invite TikTok users to engage with Fashion Month events. Again, given the popularity of in-app fashion trends, many users will likely be paying attention. It would not be a far-fetched idea for such users to seek out related videos in-stream.
Throughout 2023, TikTok reports that global views of the hashtags #TikTokFashion and #BeautyTok have increased by over 300%. By that statistic, fashion is one of the fastest-growing trends on the platform.
The Wrap
Given TikTok’s broader popularity, it could provide a unique window into the happenings around Fashion Month. These dedicated streams should provide more direct access to seasonal TikTok activations like this. If you’re a fashion brand, then it will do you well to join the TikTok fashion discussion. That said, noting these major conversation trends allows you to maximize the new TikTok Fashion Month programming.
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