Meta’s microblogging platform Threads has been steadily climbing the ranks in app download charts, signaling its growing presence in the social media landscape. While official user count updates have been scarce since Threads reached 200 million monthly active users in late July, recent data from app analytics provider AppFigures indicates that the platform is gaining […]

As the 2024 U.S. election cycle heats up, Meta’s Threads, a burgeoning competitor to X (formerly Twitter), faces a pivotal challenge: Can it maintain relevance and growth while steering clear of political content? Threads, Meta’s year-old app, has made headlines recently, particularly following President Joe Biden’s re-election campaign announcement. The fact that Biden chose to […]

As social media platforms continue to evolve, Threads, Meta’s contender in the space formerly dominated by Twitter, is working on a feature that may bring significant changes to user experience. This update revolves around simplifying access to saved and liked posts, and although it may seem minor, it hints at broader ambitions for the app’s […]

Threads, Meta’s experiment in real-time social networking, is gaining traction at a remarkable pace, surpassing X in daily active users (DAUs) within the U.S. market. While third-party data may not provide a complete picture, these insights shed light on the evolving preferences of social media users. As reported by Business Insider, Threads has seen an […]

In a bid to enhance user engagement and tailor content preferences, Threads is experimenting with a novel feature allowing users to swipe right or left to express interest or disinterest in the posts appearing in their feeds. This move signals Threads’ commitment to refining its algorithm and offering a more personalized experience separate from its […]

In the ever-evolving landscape of social media, the question of whether to preserve or purge our digital footprints has sparked considerable debate. Should our past posts linger indefinitely on our profiles, or is there value in embracing a more ephemeral approach akin to Snapchat, where content automatically disappears after a set period? This ongoing discourse […]

As Threads continues to gain momentum, with the platform now up to 130 million active users, more brands are also testing the waters, and seeing what sort of engagement they can drive in the new app. Which, honestly, is probably not a lot for most businesses as yet. The Threads community still feels pretty sparse, […]

As Threads continues to refine its approach to fostering meaningful conversations on its platform, it embarks on a new phase by initiating a live trial of Trending Topics for a select group of users across the United States. According to Meta’s CEO, Mark Zuckerberg, the Threads team is in the process of fine-tuning the specifics. […]

Threads, Meta’s real-time discussion platform, is piloting a long-awaited feature: the ability to save posts within the app. This update aims to align Threads more closely with other social media platforms and meet users’ demands for enhanced functionality. In the test phase, users included in the trial can access the “Save” option from the three […]

Despite trailing behind other platforms in its niche, Meta’s Threads app is witnessing a notable surge in user acquisition, according to the latest insights from Appfigures, a comprehensive app download activity tracker. While distinguishing between “downloads” and “active users” is crucial, the ongoing traction experienced by Threads is undoubtedly a positive sign, attracting a growing […]