In a bid to enhance user engagement and tailor content preferences, Threads is experimenting with a novel feature allowing users to swipe right or left to express interest or disinterest in the posts appearing in their feeds. This move signals Threads’ commitment to refining its algorithm and offering a more personalized experience separate from its […]

In the ever-evolving landscape of social media, the question of whether to preserve or purge our digital footprints has sparked considerable debate. Should our past posts linger indefinitely on our profiles, or is there value in embracing a more ephemeral approach akin to Snapchat, where content automatically disappears after a set period? This ongoing discourse […]

As Threads continues to gain momentum, with the platform now up to 130 million active users, more brands are also testing the waters, and seeing what sort of engagement they can drive in the new app. Which, honestly, is probably not a lot for most businesses as yet. The Threads community still feels pretty sparse, […]

As Threads continues to refine its approach to fostering meaningful conversations on its platform, it embarks on a new phase by initiating a live trial of Trending Topics for a select group of users across the United States. According to Meta’s CEO, Mark Zuckerberg, the Threads team is in the process of fine-tuning the specifics. […]

Threads, Meta’s real-time discussion platform, is piloting a long-awaited feature: the ability to save posts within the app. This update aims to align Threads more closely with other social media platforms and meet users’ demands for enhanced functionality. In the test phase, users included in the trial can access the “Save” option from the three […]

Despite trailing behind other platforms in its niche, Meta’s Threads app is witnessing a notable surge in user acquisition, according to the latest insights from Appfigures, a comprehensive app download activity tracker. While distinguishing between “downloads” and “active users” is crucial, the ongoing traction experienced by Threads is undoubtedly a positive sign, attracting a growing […]