Are you going to attend the Cannes this year for the annual ad industry gathering? And here we thought that Cannes was only for the film festival. Guess you do learn something new every day, huh? For those who are lucky enough to be embarking on the trip, Pinterest will be hosting a new activation […]

Pinterest is looking to simplify its creation flow by combining all of its creation features into a single stream, including functionality that up till now was only available in certain Pin formats. As per Pinterest: “Pinterest users will now be able to access features that were previously only available to certain Pin formats or users […]

Fresh from its latest earnings update, Pinterest has also announced a new partnership with Amazon, which will allow Amazon advertisers to expand their campaigns to Pinterest through an integrated presentation and purchase flow process. As per Pinterest: “As user engagement with shoppable content on Pinterest continues to grow, we’re pleased to have selected Amazon as […]

Here we go – Pinterest recently published its latest performance update, with the platform seeing an increase in users in Q1, but a slowdown in revenue intake, as it continues to expand and diversify its monetization potential. Bitter-Sweet Gains First off, Pinterest talks users – the app added 13 million more users this quarter, with […]

What are the latest wedding trends and how can you tap into them with your promotions? This week, Pinterest has launched a new research report, in partnership with Zola, to provide insights into the big matrimonial planning trends of the season. As Pinterest explains: “With more than 2 billion useful wedding ideas on Pinterest, and […]

Amid rising concerns about climate change, and how we can all contribute to improving our planet’s future, sustainability has now become a much bigger focus and topic of discussion, which also relates to brand messaging, and including critical environmental info in your ads. You’ll Manage On this front, coming up with the right messaging can […]

As part of its ShopTalk 2023 presentation, Pinterest has announced several new updates that’ll help retailers maximize their in-app opportunities, including catalog display via product feed ingestion, the expanded ability of its ‘Premier Spotlight’ ads, and the ability of users to shop via creations within its separate Shuffles app. Decluttering Pinterest First up is the […]

Pinterest has provided some new Pin ad tips, based on various brand lift studies, incorporating feedback from over 12,000 Pinners. The data shows that taking a multi-format, multi-stage approach can provide bigger returns, with brands focusing on awareness, consideration, and conversion. On average, the conversion rates are higher than those aligned to a single objective.  […]

Pinterest just managed to land yet another brand exclusive collab, this time entering a video partnership with publisher Dotdash Meredith, which will bring content from a range of well-known lifestyle brands to the app. Here’s the official Tweet by Pinterest Business. The Pinterest Circle As the aforementioned Tweet stated, Pinterest says that this new partnership […]

Pinterest has been rather active this year, and it keeps up that momentum by testing out a new ‘Premiere Spotlight’ ad unit, which would place a brand’s promotion in the prominent, top-of-screen real estate on the app’s search page. With an aim to be among, if not the best online shopping platform, Pinterest has scaled […]