TikTok is adding yet another brand partnership/collaboration option, this time in the form of a new ‘Creative Exchange’ platform. The new option enables brands to pitch a campaign brief, which creators then respond to and, should they choose, even arrange sponsored content deals! TikTok explains: “TikTok Creative Exchange platform gives marketers instant access to a selection […]

TikTok is playing the role of Santa well and has been handing out ‘gifts’ all year-round. TikTok’s latest gift – a new guide for marketers to maximize their holiday campaigns! TikTok has been more than commendable for having been able to publish multiple free downloadable PDF guides, all of which are intended to help you better craft […]

Have you considered adding TikTok to your holiday marketing strategy? If not, then you should. TikTok is one of the fastest-growing video platforms since Vine and has become the place to be for the majority of the youth. Coined by some as the ‘Behavioral Trend HQ’, TikTok is currently a very powerful trend driver and […]

As a proactive response to its rapid rise to fame, TikTok now looks to help more brands take a leap into TikTok content creation by introducing a new set of step-by-step guides that, in detail, discuss and showcase some of the most common and engaging video types found on the platform. In line with the milestones it […]

Very few start out big and are successful. Most that achieve monumental success often have to travel the long road and start from humble beginnings. Some would consider Small-and-Medium-Businesses (SMBs) as the “hidden” backbone of the economy. In fact, as market research suggests, around 90% of the total business population is represented by SMBs (or […]

TikTok has something new up their sleeve. As part of their ongoing push to incorporate better creator monetization options, they’re currently testing out what they call ‘Tips’. Some users report seeing what looks to be a new ‘Tips’ tab in their TikTok settings. Based on the example posted by Jera Bean (and highlighted by Matt Navarra), certain TikTok creators now […]

Nostalgia is a timeless thing; as we imminently head into the feature, there’s always this longing to somehow “revive” or at least relive the moments and ideas of the past. Such is evident with the millennials and members of Gen-Z being nostalgic about the Tumblr era of fashion and music, something that the current trend […]

TikTok is all about authentic, personalized content. It promotes such a vibe in terms of content-creation among its users, so it’s very satisfying to see that it practices what it preaches. TikTok has launched a new ‘video tips’ series to help marketers better understand some of the app’s key elements. It’s a rather good move for TikTok, […]

There are plentiful factors that go into consideration when gauging the effectiveness of a social media platform. Unfortunately, certain factors or elements, despite being viable indicators, are simply too “qualitative” so as to be able to directly gauge whether a site is truly useful or not. Can you really measure qualities such as authenticity and […]

TikTok has been keen lately in helping people get a better understanding of the key trends that drive conversation and engagement on its platform. Though it’s not obvious at all, TikTok likes (and excels even) at making “lists”. TikTok has announced that it’s releasing its inaugural ‘Discovery List’, which is essentially a compendium highlighting the […]