In a move set to potentially enhance content distribution across Meta-owned platforms, Instagram is exploring the possibility of allowing users to cross-post their Stories directly to WhatsApp. This development, highlighted by app researcher Alessandro Paluzzi, could significantly broaden audience reach and engagement strategies for brands and creators alike. Leveraging WhatsApp’s Growing User Base With WhatsApp […]
Amidst the digital revolution, social media platforms have become the heartbeat of consumer culture, exerting a profound influence on behavior, especially among younger generations. Forbes Advisor, in tandem with Talker Research, conducts research about the shifting landscape of consumer discovery. Together, we unravel the intricacies of internet users’ preferences and search behaviors, offering insights into […]
Navigating the ever-evolving landscape of social media requires strategic planning, especially when it comes to timing posts for maximum engagement. While there is no universal “best time” to post that applies to every brand or business, understanding broader trends can provide valuable insights and a starting point for experimentation. Sprout Social’s latest report on optimal […]
Amid the dynamic changes in digital media, TikTok remains a prominent player, consistently making strides through its recent partnership ventures. This time, the widely-used social platform has extended its collaboration with European ticketing giant CTS EVENTIM, introducing an enhanced in-stream ticket sales alliance. This move signifies a notable shift in how artists interact with their […]
Have you ever pondered the staggering magnitude of social media’s impact, with the United States alone witnessing a mind-blowing 436.1 billion visits in 2023? Or perhaps, the nuanced gender dynamics that unfold across various platforms, revealing a notable male dominance at 68.65%, leaving female users trailing at 31.35%? Between 2019 and 2023, the social media […]
As generative AI tools continue to expand into various fields and integrated into different ad creation platforms, the question of legal copyright over the usage of generative content looms over everything, as various organizations try to formulate a new way to advance on this front. As things stand right now, brands and individuals can use […]
You’re in trouble. If the real estate market wasn’t already challenging enough, now you have AI to worry about. 😬 Not yet, but probably sooner than you think, we’ll see 100% AI real estate agents. These completely virtual and artificial agents will be able to have face-to-face conversations with customers, provide them with completely customized […]
With Meta already up to its neck in ad tool restrictions on various fronts, as a result of changes to data usage regulations, along with Apple’s iOS 14 update, it could soon face another challenge, with the FTC moving to ban the company from fully monetizing youth data. The FTC Is At It Again Under […]
Influence used to be a different type of ‘currency’. Back then, before the internet blew up, credibility and reputation weren’t easily acquired through simply posting aesthetic images or quirky, viral videos, but through hard work, testimonies, and track records. The bookstore and local libraries were the ‘Googles’ of the old days, and the big wigs […]
Mother’s Day is once again almost upon us, and Reddit- yes, Reddit- has published a new guide that explains why it could be a valuable platform to consider for your Mother’s Day marketing push. After all, you know what they say – a Redditor doubles as a great connector. Straight from the mouth of a […]
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