LinkedIn, the quintessential hub for career growth and industry connections, is once again poised to revolutionize how we engage with content. The latest buzz surrounds its experimentation with a dedicated video feed, signaling a strategic move towards embracing the burgeoning trend of short-form vertical videos. In a prophetic nod to the future of social networking, […]

In the ever-evolving landscape of professional networking, LinkedIn stands as a beacon, guiding professionals toward meaningful connections and valuable insights. However, its journey doesn’t stop at merely connecting individuals; it’s about fostering profound engagement within industry-specific realms. As LinkedIn undergoes a strategic metamorphosis, aligning with publishers and honing in on niche discussions, it heralds a […]

LinkedIn, the premier platform for professionals, is embarking on a strategic overhaul to deepen its collaboration with publishers and enhance industry-specific engagement within its app. With a remarkable 22% surge in main feed views and a notable 25% rise in public conversations, LinkedIn is redirecting its focus from individual creators to professional publishers. This strategic […]

In an era marked by the increasing presence of generative AI and the consequent shifts in the employment landscape, LinkedIn has taken strides to empower professionals with tools aimed at facilitating internal career progression within their existing organizations. One such tool, the “Next Role Explorer,” serves as a beacon for employees navigating their career trajectories. […]

LinkedIn, the professional networking platform, has recently unveiled significant updates to its content distribution algorithm, ushering in a new era for users to reconsider their posting strategies. In a recent interview on Entrepreneur’s “Problem Solvers” podcast, LinkedIn’s editor in chief Dan Roth and senior director of engineering Tim Jurka shed light on these transformative changes, […]

LinkedIn, once the bastion of vibrant group interactions, saw its groups decline as spammers and scammers inundated the platform. However, amidst this decline, LinkedIn is hinting at a potential revival with its focus on public groups. Unlike their predecessors, public groups offer visibility to both members and non-members alike. This shift aims to foster transparency […]

LinkedIn’s Collaborative Articles have gotten a lot of attention as of late. In fact, Collaborative Articles have become so popular that LinkedIn reports that it is now their fastest-growing traffic driver. On that note, users can look forward to some new LinkedIn Collaborative Articles insights, which will help them further maximize the feature. Insight For […]

LinkedIn continues to lean into AI, which it is now integrating with its suite of ad tools. LinkedIn has a new element called “Accelerate,” which basically allows users to automate their entire campaign process. The full name of the latest ad types on the platform is LinkedIn Automated Accelerate Ad Campaigns.  As per LinkedIn: “In […]

LinkedIn newsletters now enjoy an unprecedented level of success. Introduced in 2022, LinkedIn newsletters gradually evolved to become one of the platform’s most popular marketing options. That said, it makes sense for LinkedIn to boost its newsletter creation functionality. This update is a timely addition to LinkedIn’s toolbelt, allowing it to maintain leadership and relevance. […]

Despite the controversy, LinkedIn is not allowing itself to be late to the AI party. With all competitors upping their AI game, LinkedIn is catching up by testing a new Microsoft Designer AI integration. This new integration would provide LinkedIn users with advanced image creation and visual editing capacity directly in-stream. X user @LindseyGamble_ shows […]