Pinterest’s ‘Manifestival for Cannes 2023

Are you going to attend the Cannes this year for the annual ad industry gathering? And here we thought that Cannes was only for the film festival. Guess you do learn something new every day, huh? For those who are lucky enough to be embarking on the trip, Pinterest will be hosting a new activation […]

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New Meta Insights into Video Ad Performance

Meta has recently published a new study that looks at the short and long-term effectiveness of Meta ad campaigns, with a specific focus on the impact of its video formats, including Reels. Given its history, by now, this simply adds to Meta’s extensive library of in-house material and references which, for the most part, is […]

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LinkedIn’s AI-Generated Job Candidates Responses

LinkedIn continues to integrate generative AI elements, this time within its Recruiter platform, with AI-created messages that HR professionals can send to potential candidates, which are customized and personalized best on InMail best practices. At least on LinkedIn, generative AI elements don’t lean more towards content creation and sharing, but more so with processes and […]

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Twitter Approving More Government Censorship Requests

One of the key questions around Elon Musk’s whole ‘free-speech’ approach was: ‘What will Elon do when government requests come from regions where Musk’s other business, Tesla, has a vested interest?’ For example, Tesla is heavily reliant on China for sales and parts manufacturing, while it’s also looking to expand its presence in India and […]

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Twitter Expands Community Notes Again

Twitter’s looking to up the value of its underperforming Community Notes, with a new feature that’ll allow Community Notes contributors to add a contextual note to an image in the app, which will then see Twitter’s system attach that note to matching re-shares of the same image across all Tweets. Note on Expansion As seen […]

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LinkedIn Launches New ‘Find Your In’ Ad Campaign

LinkedIn has been on fire with updates recently, with the app pumping out new releases in the last couple of months. On that note, LinkedIn will be launching another new promotional campaign, created by ad agency Droga5, which aims to highlight how you can use the platform to find the ideal career pathway. Find Your’s […]

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Google Expands Its SMB Digital Marketing Coaching Program

Google has recently announced an expansion of its digital coaches program for SMBs, which provides online marketing advice and assistance, for free, to diverse small businesses across the US. You can check out the official video announcement here. The program aims to connect SMBs with approved digital coaches from their area to help them navigate […]

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Twitter Withdraws from EU Disinformation Code

Twitter might be on a collision course with EU regulators. The company opted to withdraw from the EU’s voluntary Code of Practice on online disinformation, which is part of the Digital Services Act (DSA), just months before the EU enforces compliance with the new standards. Withdrawal Syndrome The Code aims to implement clearer reporting and […]

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Twitter’s Newest API Access Tier

With its recent API access pricing shooting through the roof, causing widespread outrage among SMBs and developers, Twitter has come back with a new API access tier that will provide more Tweets access for a more reasonable price. That brings Twitter’s tier options to a grand total of four, which still isn’t great, but at […]

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Snap’s New ‘Dreams’ Element

Even with all the hype surrounding generative AI, its exact, optimal use still has yet to be discovered, at least in a Social Media context. Granted, generative AI is different from Social Media, being mostly aligned under the broader ‘tech’ umbrella. With social platforms now playing a much more significant role in how we interact, […]

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