As the holiday season approaches, businesses are preparing for the most lucrative time of the year, and Meta is rolling out several new advertising features to help maximize engagement and drive sales. From easier discount code applications to in-store purchase promotions and tailored tourist targeting, these updates aim to improve the user experience and boost […]

With just over 100 days until the holiday season, now is the time for businesses to finalize their marketing plans and prepare for the busiest time of the year. For most, this means leveraging Meta’s platforms, Facebook and Instagram, to reach a wide audience and maximize holiday sales. To assist businesses in getting the most […]

In the rapidly evolving landscape of social media, short-form video content has surged in popularity, and platforms like Facebook and Instagram are leading the charge with Reels. Meta’s latest report reveals that Reels are driving over 200 billion views a day across its platforms, making them a critical component for marketers looking to engage audiences […]

The relationship between government influence and social media platforms has become a key point of contention in recent years. Issues surrounding content moderation, government pressure, and freedom of speech have increasingly polarized users, especially those with a tech-savvy background who are well-versed in how online platforms operate. This debate gained further attention with public revelations […]

Meta’s recent announcement to shut down Spark AR Studio, a platform that enabled creators and brands to build augmented reality (AR) effects, has sent shockwaves through the AR community. Spark AR, launched in 2017, empowered over 400,000 creators from 190 countries to publish millions of AR experiences across Facebook and Instagram. Now, with the end […]

The debate over the role of social media platforms in content moderation has reached new heights, particularly as platforms like Meta and X (formerly Twitter) grapple with the challenges of balancing free speech with the need to prevent misinformation. Recent statements from Meta’s CEO, Mark Zuckerberg, have brought this issue into sharp focus, highlighting the […]

Meta is continuously updating its suite of tools to cater to the evolving needs of businesses and creators. The latest enhancement to Meta Business Suite, which many might recognize under its former names like “Creator Studio” or “Business Manager,” is designed to streamline the management of multiple profiles and Pages. This new feature allows users […]

In a notable shift within digital advertising, Meta has removed detailed targeting exclusions from its ad campaign setup. This change marks a significant adjustment in how advertisers can refine their audience targeting and optimize campaign performance. Here’s an in-depth look at the implications of this move and how it might impact future advertising strategies. The […]

Meta has been exploring the integration of AI chatbots into its platform, introducing celebrity-styled bots that users can engage with via direct messages. At the heart of this initiative are AI-generated characters based on well-known celebrities like Snoop Dogg, but the execution has left many questioning the true value of such a feature. The Concept […]

Meta is making waves in the artificial intelligence (AI) landscape by open-sourcing its advanced Llama AI models. This strategic decision is set to bolster development and collaboration across the AI community, marking a significant shift in how AI technologies are built and utilized. Unlocking Potential with Llama 3.1 Models Meta’s release of the Llama 3.1 […]