Not sure where to start with TikTok ads? This could help. TikTok recently launched a new TikTok ads ‘Starter Guide’, which takes users through a selection of business-related questions. That gives users a more customized direction pointing to where they should begin for their campaign planning.

Check out TikTok’s new gimmicks by exploring their new dedicated mini-site. The site prompts users by presenting several questions about their business, assessing how it can direct their ad approach. Though not an AI integration, TikTok’s latest ad update seemingly automates the entire campaign process.

Ads Tee Off

As per our exploration, TikTok’s new ads ‘Starter Guide’ mini-site presents users with five related questions. Creator accounts and agencies get fewer questions since TikTok automatically redirects them to other resources. After answering all available questions, a cool-looking cat points users to their guided reference materials.

After Mr. Cool Cat’s directions, users receive their tailored marketing plan, which they can click through for more insight. TikTok has always given attention to details, providing extra context where and when possible. TikTok simplifies the process and presentation, but each element of your tailored plan has a description.

This time TikTok goes with a more hand-holding approach, providing users with a step-by-step guide to their marketing. For example, after answering the questions, TikTok shows you a set of checkboxes you can tick off. Users can use those checkboxes to set up their campaign approach based on TikTok’s guided system. After all of that, TikTok will continue sharing more resources and tips to help further refine your ad approach.

Even at the end, TikTok has something prepared for anyone who makes it through their new ads ‘Starter Guide’. Although you are still shown various options upon reaching the final screen, they’re more for sustainability and campaign continuity. The guide attaches a reminder at the end prompt. Note that while processing usually takes less than 24 hours, your ads must still pass TikTok’s suitability assessment.

The Wrap

TikTok’s new ads ‘Starter Guide’ has plenty of useful notes and lessons. Those notes could be worth digging into beyond the app’s main guide notes. These new insights will benefit even those who are already knowledgeable about TikTok ads. We often tend to overlook details once we become familiar with a process. In response, TikTok’s new ads ‘Starter Guide’ helps us ensure that we don’t gloss over steps. Short-form content is still difficult to monetize. The best step is to ensure that you are maximizing ad performance with each step taken.

Sources

https://www.socialmediatoday.com/news/tiktok-launches-new-ads-starter-guide-help-guide-campaign-approach/688594/