Did Google lie to advertisers? Recent word around the block could spell trouble for Google and advertisers that use its video ad campaigns. Ad intelligence firm Adalytics found that around 75% of video ads purchased through TrueView appeared on questionable surfaces. Those questionable surfaces are places that do not meet Google’s standards for ad placement. […]

You’re a Google enthusiast, right? A lot of marketers and advertisers are. If you’re just getting started with a Google Ads campaign, then there are different ad extensions that you have to understand to improve your results, right off the bat. On that note, a team from Omnitail shares their Google Ads tips through an […]

This just in: Google’s expanding its Local Service Ads! Google recently announced an expansion of its Local Service Ad offer that enables businesses to better highlight their services in local queries to five more categories. As Google explains: “With Local Services Ads, you can advertise your services at the top of Google Search results pages […]

It would seem that ‘Shifting’ has also become a trend as of late. Google had been shifting its attribution models and visual search options, and the most recent addition to what can only be inferred as its long list of “changes” is that Google is now also moving Google AdSense to a First-Price Auction Model. The move is […]