Even with all the hype surrounding generative AI, its exact, optimal use still has yet to be discovered, at least in a Social Media context. Granted, generative AI is different from Social Media, being mostly aligned under the broader ‘tech’ umbrella. With social platforms now playing a much more significant role in how we interact, […]
India has now also positioned itself, again, as another top market for a social platform, with the most recent beneficiary being Snapchat. The company now reports that it serves over 200 million Indian users every month. That means that some 27% of Snap’s entire user base is now based in India. Snapchat has 100 million […]
Snapchat’s learning the hard way that people don’t appreciate platforms messing with their private chats, something that Meta has been grappling with for years. Last week, at Snap’s annual Partner Summit, it announced that its ‘My AI’ GPT-powered chatbot element would be rolled out to all users, expanding from being Snapchat+ subscriber-only feature. Well, Dang […]
Hooray, Snapchat’s adding more music to its Sound Library, as it looks to tap into the popularity of audio elements, which have seen a big rise on the back of the TikTok shift. Snap notes that there are a lot more opportunities coming. It had this to say: “Today, we’re thrilled to announce that the […]
It’s one Snapchat collab after the other. Snapchat recently announced a new integration with measurement and attribution provider Rockerbox, which will provide more data to help Snapchat advertisers maximize their marketing performance. While less on the connective aspect of the app, amidst tougher economic conditions, Snap looking to slightly favor building its economic profile is […]
This may or may not be a good thing, it all depends on your perspective, really. Anyway, this week, Snapchat announced a new integration with Microsoft Teams, which will allow Teams users to add Snapchat AR effects to their faces during team meetings. Yes, meetings no longer have to be bland and mundane – just […]
Snapchat has provided an update on the development of its ‘My AI’ chatbot tool, which incorporates ChatGPT’s technology, allowing Snapchat+ subscribers to pose questions to the in-app bot, and get answers on anything they like. For the most part, it’s a simple and fun application of the evolving tech, but Snap has found some concerning […]
Looking to build your organic presence on Snapchat? Of course you are! If you want to maximize your resonance and reach with Snapchatters, then look no further. This week, Insider managed to nab a pitch deck that snap has been sending to users that have been selected for its ‘Snap Stars’ influencer promotion program. Snap […]
Snap’s looking to help more businesses get into the whole AR scene, primarily by supplying customers with fresher, more immersive digital experiences. To help facilitate this, Snap’s launching its new AR Enterprise Services (ARES) platform, which will provide the guidance and tools to help brands integrate Snap’s AR technology into their own apps, websites, and […]
Snapchat added a new element to its Family Center, which will allow parents to restrict the content their kids see in the app. At the same time, Snap’s also looking to provide more transparency in its content guidelines to help parents and regular users better understand how it ranks and distributes uploads. Snapguard First off, […]
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