Following a disappointing Q4 earnings report that led to a decline in share prices, Snap Inc. unveils a positive development: its monthly active user base has reached 800 million, up from the 750 million reported in February of the previous year.   While this milestone represents significant growth in user numbers, there are nuances to […]

Snapchat is taking the reins in leading virtual fashion to the next stage. Snapchat’s first virtual make-up drop spearheads the evolution of AR-powered fashion. The new activation allows Snap users to trick out their Bitmoji characters with, say, the latest E.L.F. lipstick. Official examples show how users can now style their cartoonish avatars with new […]

Snapchat continues to innovate new applications for its evolving AR tech. Snap’s recent venture focuses on providing students with more engaging classroom learning opportunities. Through a new partnership with edtech company Inspirit, students can look forward to new Snap AR lessons. Snap looks, in particular, augment STEM learning with the aid of AR Lenses. Snap’s […]

With hype rising for the spookiest season of the year, Snapchat has announced a new Halloween activation. Snapchat’s new “Phantom House” aims to provide users with an immersive Halloween experience. You can view Snap’s official preview trailer here. If anything, the cinematography and production of the promotional video were top-notch. Need some spooky inspiration? If […]

Word on the Streets talks about a new 16-bit Snapchat game. Snap’s new 16-bit interactive game takes agency staff through the basics of building a Snap brief. At the same time, the game also covers pertinent details of an effective Snapchat campaign. The game itself is fun to play, and you can check it out […]

AR Lenses provide a new potential for beauty and fashion brands, with AR tools facilitating more try-on options. Snapchat’s Try-On is becoming increasingly accurate, helping drive more interest and guiding discovery, directly from in-app promotions. Snap’s tools, based on the app’s recent analytics, look to become more engaging and interactive. Snapchat will unveil its newest […]

If you have ever watched the show “Pawn Stars”, then you know how they sometimes lowball hopeful sellers. Given the proper setting, antiques and collectibles can fetch a hefty sum, adding value to their limited supply. Now, Snapchat looks to move into a similar area, with a new patent filing showing an “image-based valuation system.” […]

Snap may not be the biggest social platform, but it manages to keep up with those that are. A distinguished leader in AR development, Snap has secured its relevance for the next stage of digital connection. On that note, Snap has recently announced a new funding program for AR creators. The new Snap Creator cash […]

July 30 was International Friendship Day. More than the less-than-known holiday, July 30 also marks the release of a new Snapchat activation. Snap released limited-time ‘Close Friends’ stories, highlighting your closest in-app interactions. If you missed Close Friends stories this year, do not worry, it’s likely to return next year. As Snap explains: “To celebrate […]

Enhanced 3D Bitmoji designs are coming to Snapchat! Snap’s Bitmojis is the app’s most popular form of 3D avatars, improving its capacity to stay relevant. As the web approaches the next phase of online connection, digital representation grows as a crucial element. If things go as Meta plans, then digital avatars will replace profile pictures […]