The Truth About Google TrueView Campaigns

Did Google lie to advertisers? Recent word around the block could spell trouble for Google and advertisers that use its video ad campaigns. Ad intelligence firm Adalytics found that around 75% of video ads purchased through TrueView appeared on questionable surfaces. Those questionable surfaces are places that do not meet Google’s standards for ad placement. […]

Read more

Google Expands Its SMB Digital Marketing Coaching Program

Google has recently announced an expansion of its digital coaches program for SMBs, which provides online marketing advice and assistance, for free, to diverse small businesses across the US. You can check out the official video announcement here. The program aims to connect SMBs with approved digital coaches from their area to help them navigate […]

Read more

8 Google Ads Extensions to Maximize Ad Space

You’re a Google enthusiast, right? A lot of marketers and advertisers are. If you’re just getting started with a Google Ads campaign, then there are different ad extensions that you have to understand to improve your results, right off the bat. On that note, a team from Omnitail shares their Google Ads tips through an […]

Read more

Blue Google Checkmarks

While Twitter seems intent on essentially devaluing the integrity of the blue checkmark as an indicator of trust, Google steps up to the plate and is implementing its own blue checkmark system, with Gmail users now set to see new blue ticks appearing next to approved brand profiles in their inbox. Google Blue As Google […]

Read more

Why Google Wants Marketers to Upgrade to Search Ads 360 v2

Google is prompting Search marketers to update their management platform, with the older version of Search Ads 360 to be retired early next year. Google launched an updated version of Search Ads 360 last February, which included a range of extra management and measurement tools to improve your Search advertising process. Come Upping Now, Google […]

Read more

Google’s Content Enforcement Report 2022

If you ever wondered about the scale at which large digital platforms conduct their content enforcement on a day-to-day basis, the results might actually surprise you. This should help – Google published its 2022 Ads Safety Report, which outlines all of the ads and websites that Google took action against over the last year. While […]

Read more

Google’s New ‘Ads Transparency Center’

Google’s looking to provide more transparency on the ads being run across its various apps with the launch of its new and refreshed ‘Ads Transparency Center’, which will provide insight into the details of each organization and campaign. How Much is 100% Transparency? Based on official images, the new Google Ads Transparency Center will provide […]

Read more

Google To Add Generative AI to Gmail and More

After originally talking down the latest generative AI tools like ChatGPT and delaying its initial foray into technology, Google is now looking to make a bigger splash by adding its own generative AI elements to Gmail, Google Docs, Slides, Sheets, and more. As seen in this video overview, Google’s looking to add a range of […]

Read more

Google Expands Local Service Ads

This just in: Google’s expanding its Local Service Ads! Google recently announced an expansion of its Local Service Ad offer that enables businesses to better highlight their services in local queries to five more categories. As Google explains: “With Local Services Ads, you can advertise your services at the top of Google Search results pages […]

Read more

Google Removes 6000 More Chinese Influence YouTube Channels

So TikTok might be connected, in one way or another, to the CCP; so what? Well, if you’re still trying to understand why there has been so much talk about TikTok’s potential linkage to the Chinese Government and why every Western power now wants to ban the app, this could help explain why – Google […]

Read more