Halloween is one of the most beloved and celebrated holidays of the year. As such, many behaviors fluctuate during the event, which is often beneficial for engagement. If you are looking to glean more insights into dominant Halloween trends, then you have to check out Google “Frightgeist” 2023. Frighteningly Good Google recently refreshed its “Frightgeist” […]
Sources indicate that there is a Google Business listings expansion on the way. Google is giving more businesses the option to add Social Media links to their Google Business profile. The expansion ensures that your Social Media profiles are displayed when your official brand listing appears on Google Search or Maps. Expansive Dealings Google announced […]
Savvy Google users and enthusiasts rejoice! There is an upcoming update that will give all users a new Google transparency center. The layout of the new transparency center makes it easier for users to access the app’s regulatory processes and documentation. With this in mind, users can look forward to extra information on appeals, platform […]
Did Google lie to advertisers? Recent word around the block could spell trouble for Google and advertisers that use its video ad campaigns. Ad intelligence firm Adalytics found that around 75% of video ads purchased through TrueView appeared on questionable surfaces. Those questionable surfaces are places that do not meet Google’s standards for ad placement. […]
Google has recently announced an expansion of its digital coaches program for SMBs, which provides online marketing advice and assistance, for free, to diverse small businesses across the US. You can check out the official video announcement here. The program aims to connect SMBs with approved digital coaches from their area to help them navigate […]
You’re a Google enthusiast, right? A lot of marketers and advertisers are. If you’re just getting started with a Google Ads campaign, then there are different ad extensions that you have to understand to improve your results, right off the bat. On that note, a team from Omnitail shares their Google Ads tips through an […]
While Twitter seems intent on essentially devaluing the integrity of the blue checkmark as an indicator of trust, Google steps up to the plate and is implementing its own blue checkmark system, with Gmail users now set to see new blue ticks appearing next to approved brand profiles in their inbox. Google Blue As Google […]
Google is prompting Search marketers to update their management platform, with the older version of Search Ads 360 to be retired early next year. Google launched an updated version of Search Ads 360 last February, which included a range of extra management and measurement tools to improve your Search advertising process. Come Upping Now, Google […]
If you ever wondered about the scale at which large digital platforms conduct their content enforcement on a day-to-day basis, the results might actually surprise you. This should help – Google published its 2022 Ads Safety Report, which outlines all of the ads and websites that Google took action against over the last year. While […]
Google’s looking to provide more transparency on the ads being run across its various apps with the launch of its new and refreshed ‘Ads Transparency Center’, which will provide insight into the details of each organization and campaign. How Much is 100% Transparency? Based on official images, the new Google Ads Transparency Center will provide […]
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