Sources indicate that there is a Google Business listings expansion on the way. Google is giving more businesses the option to add Social Media links to their Google Business profile. The expansion ensures that your Social Media profiles are displayed when your official brand listing appears on Google Search or Maps.

Expansive Dealings

Google announced in August that it will allow businesses to directly add Social Media links to their Google Business profile. That provides another way for brands to drive traffic to relevant pages via Google’s tools. The options were previously only available to select brands, but now, the Google Business listings expansion will include more organizations.

In terms of technical process, Google says that businesses can add one link per Social Media site.

“For example, you can add one Facebook and one YouTube link to your Business Profile.”

That does make sense. The new process can help brands streamline connections from their brand listings. Right now, some of the supported platforms include:

  • Facebook

  • Instagram

  • LinkedIn

  • Pinterest

  • TikTok

  • X (formerly known as Twitter)

  • YouTube

So, X (Twitter) alternatives Threads or Mastodon are yet to make it on the list. Unfortunately, Twitter castaways looking for a new home have to keep looking, at least for now. Furthermore, Snapchat is also not on the list. That seems like an oversight at most, especially since Snapchat has its own business listings and profiles.

The Wrap

To add Social Media links to your Google Business profile, you have to first log into your Google Business profile. Afterward, select “Edit profile”, then “Business information”. You can then update your social links within the “Contact” section.

It’s a simple update, but this Google Business listings expansion could drive more traffic to your Social Media profiles. At the same time, it also gives your viewers more ways to connect on their preferred platforms. Additionally, more context and options are always a good thing.