Halloween is one of the most exciting times of the year for children, and it is also the biggest annual costume party in the world. If you want to make this year’s Halloween truly memorable, Google has just updated their Halloween trends mini-site, which will undoubtedly provide you with much-needed inspiration for creating a genuinely […]
It would seem that ‘Shifting’ has also become a trend as of late. Google had been shifting its attribution models and visual search options, and the most recent addition to what can only be inferred as its long list of “changes” is that Google is now also moving Google AdSense to a First-Price Auction Model. The move is […]
In an effort to bring additional machine learning tools to Google Analytics as the firm transitions to a more ‘cookie-free’ web environment, the company plans to integrate its Search Console Platform in order to get more insights and improve its attribution process. Google explains: “Search Console provides detailed information about your website’s organic Search performance, including the site’s rank […]
According to recent reports, Google is reputedly working on arrangements with both Instagram and TikTok to index their content in search results. This is potentially huge news for anyone familiar with SEO, given that the Google Index, combined with the Google SERPs, comprise what is essentially the most comprehensive and efficient search results display and […]
Google has been busy lately. On top of recently introducing a new default attribution model, they’re hinting at visual search results optimization with what they call Multitask Modeling. The company believes that such an update would further streamline product discovery and provide users with better contextual search results. As Google dives further into the territory of […]
The future is upon us. Google has just announced that it’s making data-driven attribution the default attribution model for all new conversion events on Google Ads. What this means is that we can say goodbye to last-click attribution and say hello to what will eventually be the standard attribution process of the new age. Here’s […]
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