Google to Index IG and TikTok Videos

According to recent reports, Google is reputedly working on arrangements with both Instagram and TikTok to index their content in search results. This is potentially huge news for anyone familiar with SEO, given that the Google Index, combined with the Google SERPs, comprise what is essentially the most comprehensive and efficient search results display and […]

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Google: New Search Results Model? + New Discovery Tools

Google has been busy lately. On top of recently introducing a new default attribution model, they’re hinting at visual search results optimization with what they call Multitask Modeling. The company believes that such an update would further streamline product discovery and provide users with better contextual search results. As Google dives further into the territory of […]

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Google Defaults Conversions for Google Ads

The future is upon us. Google has just announced that it’s making data-driven attribution the default attribution model for all new conversion events on Google Ads. What this means is that we can say goodbye to last-click attribution and say hello to what will eventually be the standard attribution process of the new age. Here’s […]

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