Today, Google is making waves in the AI world with the launch of its latest chatbot tool, while simultaneously rebranding “Bard” as “Gemini” – a fitting name for its new AI language model that powers the system.

The introduction of Gemini marks a significant advancement in AI technology, enabling a wider range of functionalities including text and image generation, all driven by Google’s powerful AI infrastructure. This move positions Google’s AI system on par with other leading language models in terms of computational capabilities and performance.

In the realm of its new offering, Gemini Advanced, the improvements are even more pronounced.

According to Google:

“In independent evaluations, Gemini Advanced with Ultra 1.0 emerged as the top-rated chatbot compared to its competitors.”

Google asserts that Gemini AI excels in handling complex tasks such as coding, logical reasoning, nuanced instructions, and collaborative creative endeavors. Early tests suggest that it stands toe-to-toe with the most advanced AI models available, with tech expert Ethan Mollick describing it as “clearly a GPT-4 class model” in his preliminary assessment.

With this next-gen AI technology, Google is also setting its sights on the future of search, recognizing the evolving landscape of conversational queries. As users increasingly adopt natural language interactions for search, Google aims to maintain its dominance in web discovery by adapting its systems accordingly.

While this transition may take time to fully manifest, Google is proactively enhancing its infrastructure to accommodate conversational search queries, while also ensuring the continued relevance of its core business model, particularly in Search ads. Additionally, Gemini Advanced will be offered as part of a premium subscription package, allowing Google to offset AI development costs and potentially reshaping the discovery process for businesses.

The evolution of search engine optimization (SEO) is inevitable in this context, as traditional keyword matching and intent optimization may become obsolete in the face of conversational search. OpenAI’s collaboration with Microsoft, exemplified by the popularity of ChatGPT, further underscores this trend, potentially disrupting referral-based web traffic and ad revenue models.

However, Google is proactively addressing these challenges, recognizing the imperative to adapt quickly in order to retain its status as the go-to web discovery tool. Gemini represents a pivotal step in this ongoing evolution, promising to redefine user experiences and maintain Google’s position as an industry leader.

Gemini will be seamlessly integrated into Android devices, with Google also launching a dedicated iOS app for wider accessibility. Additionally, Gemini Advanced will be available as part of the “Google One AI Premium Plan” priced at $19.99 per month, offering users advanced AI capabilities and exclusive features.