When was the first time you ever encountered the acronym ‘SMART’? More often than not, and especially when it comes to anything business-related, experts will always recommend that you create and follow a set of SMART goals. Just what are SMART goals and how do they help form the backbone of operations? Let’s go on […]
How effective do you think your current Social Media marketing strategy is? Have you incorporated the latest data in your campaigns and general approach? While there are several ways that you can refine your strategy to maximize results, there are always core disciplines that form the backbone of any plan. If you’re looking to tweak […]
What’s one other thing that steadily grew in popularity over the recent years along with newsletters? Podcasts, that’s what! Whether it’s an audio or video podcast, the growing content format is known for delivering on-demand, topical material that covers virtually any subject you could think of. True enough, estimates account that over 130 million people […]
ChatGPT, the currently recognized top dog when it comes to AI chatbots, is switching to a freemium model with a new paid tier priced at $20 a month, which also gives users better access to the tool. As explained by ChatGPT creator OpenAI: “The new subscription plan, ChatGPT Plus, will be available for $20/month, and […]
Who would’ve guessed that Instagram could indeed be a classroom? While we don’t mean class in the traditional sense, Instagram is apparently viable enough of a space to teach people new concepts and skills. Any social platform is, actually – you just have to know how their critical elements work, which, in Instagram’s case, is […]
What Social Media graphics are expected to blow up this year? No, we don’t mean literally (although that would be rather intriguing). Anyhow, this could help – a team from Giraffe Social Media recently came up with an overview of the ‘intricacies’ of building your brand via your social profile visuals. As per usual, Giraffe […]
For many, if not all of us, January is a month of new beginnings. The New Year brings new hope and, more often than not, the first month signifies a month of reflection, goal-setting, planning, and a ton of strategizing for the year ahead. With that in mind, what then, as a Social Media marketer, […]
January is almost over and by now, you should be planning ahead for the rest of the year. But how do you do that exactly? Here’s a little hint – SEO. Search Engine Optimization may not be to everyone’s liking, but as continuous research has shown, it’s allowing people that have learned to use it […]
Perhaps one of the biggest questions that we ask each year is ‘What are the most visited websites this year?’ While those in the upper echelons of the list occasionally trade positions (with little variance), for the most part, the rest of the rankings do show some interesting insights. To start, Google remains the most […]
AI tools made a sudden leap in popularity during the closing months of last year. While there are a plethora of concerns regarding the legality of their operations, AI tools, for the most part, are revolutionizing the way we make use of the internet, with some of them even allowing you to tap into different […]
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