ChatGPT, the currently recognized top dog when it comes to AI chatbots, is switching to a freemium model with a new paid tier priced at $20 a month, which also gives users better access to the tool. As explained by ChatGPT creator OpenAI:

“The new subscription plan, ChatGPT Plus, will be available for $20/month, and subscribers will receive a number of benefits:

  • General access to ChatGPT, even during peak times.

  • Faster response times.

  • Priority access to new features and improvements.

Pay The Bot!

We understand if there might have been an exasperated gasp when you read that first line. $20 might not sound like much, but it could be steep for some. Fret not, a version of the ChatGPT interface will remain free to use, but you may be subject to delays at peak usage times or during outages, depending on circumstances.

For context, ChatGPT, which can generate custom text outputs based on very specific prompts, has quickly become a hugely valuable tool for many marketers, with some looking to replace human content producers with ChatGPT outputs, thus maximizing SEO performance at lower costs. True enough, the initial impressions of ChatGPT made it out to be ‘conversational as if talking to a real person.’

However, relying on ChatGPT alone may not be the best approach. While it’s true that the app can produce some rather impressive materials and outputs, it can also spit out misinformation, plagiarized content, and other forms of inaccurate or biased results in some scenarios. ChatGPT also can’t connect to the internet – its current data set was trained using information only up to 2021, so newer queries might not get updated answers.

There are also questions about the legality of using AI-generated content and concerns with how Google, which has strict rules around such, may penalize sites that do so. However, most of this feedback is also based on early impressions, which might be debunked once ChatGPT’s model and the rules revolving around the use of AI-powered tools get further refined.

The Wrap

OpenAI is also developing new tools that can detect ChatGPT outputs – so while it may seem like a revelation and a quick and easy way to generate a lot of content quickly, you must ensure that you have adequate checks in place to avoid currently known issues and iffy spots. One tip to avoid headaches is to use the right prompts and understand the limitations of such tools. If you manage to do this, then they could become great assets for your approach.

Sources

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