What Social Media graphics are expected to blow up this year? No, we don’t mean literally (although that would be rather intriguing). Anyhow, this could help – a team from Giraffe Social Media recently came up with an overview of the ‘intricacies’ of building your brand via your social profile visuals. As per usual, Giraffe comes up with some awesome visuals, complete with some equally awesome notes.
You, The Builder
A key consideration is consistency, as it is in most cases, which only helps ensure that you’re building your brand with every post and update. You can check out the full visual here.
As mentioned by Giraffe, if you are out to overhaul your Social Media presence, you need to know what to include in your graphics. One such element is Social Banners. Social Banners are banners specifically tuned to work well on Social Media. While on the topic of images, profile images should also show off your brand and its personality/message, while also staying eye-catching.
Back to consistency – the trait should continue in your imagery. Your photography should be uniform, even if you mainly use stock photos. Make sure that each photo is cohesive. One way to achieve this is to apply the same effect to all images you’re using. Also, use bespoke icons! Another way to add even more branding to your Social Media is to create highly personalized icons. Yes, this might be more work, but it does allow your brand to really stand out. We can see this really striking out, especially if you have your own website.
It’s a surprisingly short and simple infographic, which is a good thing since the idea behind these elements is, intrinsically, simple as well. When something seems innately easy, the difficulty comes in with execution. Depending on your chosen approach, even easy objectives can end up as challenging messes.
The Wrap
That’s pretty much it, nothing else to further dissect or break down. Giraffe wanted to help paint a better picture for people about what they can do to further shape their social profiles, adding more depth and flavor to their brand. Getting good at this particular process will require time, constant practice, and a lot of grit, as there’s a fair level of technical know-how that’s required if you mean to reach newer heights. But, once you get the hang of it and understand how visuals impact performance, then you’ll start ramping up those important engagement and traffic numbers faster than you can count.
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