7 Visual Trends to Dominate in 2023

2022 had its own visual theme, what’s it this time for 2023? Well, this might help, a team from Deposit Photos has put together a new overview of the key visual trends that they believe will gain big traction throughout the year, which could provide you with some guidance to bring a fresh perspective to […]

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The Benefits of Nostalgia Marketing

Have you ever felt the allure of nostalgia in the media? Like that time when the movie ‘Pixels’ came out? There’s just something about the old-school that always inspires a sense of calmness and relatability; an overall highly enjoyable feeling. Nostalgia can be a very powerful psychological draw, and the best marketing teams know that […]

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A 6-Step Branding Checklist for Startups

Are you considering starting a business in 2023? Honestly, any year is a great year to start, the things that would really matter are your reasons, goals, and ideas. We get it, it can prove very challenging to start a business, there are just so many things to consider, right? But what if you had […]

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Reducing Screen Time as a Social Media Manager

The New Year almost always brings with it new opportunities or at least new chances to implement fresh and healthy habits, establish measures for self-improvement, and overall just be a better version of yourself. One of these considerations is work-life balance, and ensuring that you don’t find yourself too invested in just either side of […]

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9 Steps to Making Explainer Videos

Are you considering making an explainer video for your offers? Wait, whatever is an explainer video? While you might be caught off guard by the seemingly obvious name, explainer videos are just that – videos that aim to explain. They’re like ‘How Tos’, only a tad more creative. So then, just how do you make […]

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6 Ways to Build Trust Among Your Audience

Trust is something that’ll always be worth building up. And no, that’s not something that you’d just often read from a romantic novel, but rather a core business virtue that has persevered for years. More trust means more business, and more business is good; if you want to grow, then you have to be a […]

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Can You Save the Environment by Using Video?

Has Zoom ever helped you avoid driving somewhere? Have you opted to attend a virtual conference that you might have attended in-person in the past? Ever watched a video posted by a referral partner that helped you remember them and refer them to someone later on? You may not have meant to, but you might […]

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Higher Times Spent on Social in 2022

Before we officially close 2022, what better way to wrap up a year than by looking at some cumulative reports, right? Data.ai, formerly known as ‘App Annie’, has just released its annual overview of app performance trends report, which highlights all the note-worthy developments and shifts in 2022. The heaping 91-page report is chock-full of […]

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The Best Times to Post on Social 2023

What’s one way to improve your Social Media marketing? Well, we wish there was only one way, but with anything related to Social Media, ‘more than one’ is the standard. On that note, one question always remains somewhere at the top of the query ladder: “What are the best times to post to generate the […]

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8 Steps to Launch an Influencer Marketing Campaign

Have you ever considered adding influencer marketing to your strategic mix? You should if you haven’t already because such a trend is expected to gain popularity this year, based on what experts predict. If you’d like to dabble in a little influencer marketing yourself or would want to grasp the basics, then SEMRush might have […]

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