January is almost over and by now, you should be planning ahead for the rest of the year. But how do you do that exactly? Here’s a little hint – SEO. Search Engine Optimization may not be to everyone’s liking, but as continuous research has shown, it’s allowing people that have learned to use it to win where it counts the most. With that being said, would you want to learn how both SEO and Social Media fit into each other for your campaigns?

SEO;SOCMED

To help with the differentiation, a team from Orbit Media shares what works through an infographic. So far, they highlight nine main distinctions:

  • Audience Psychology

People go to Google to perform searches for their queries, while they go on Social Media primarily to communicate with others and seek out entertainment.

  • Content Topics

SEO-wise, your aim should be to align with your target audience’s intent (i.e solve pain points and provide answers), while on social, your aim should be to align with their interests (i.e elicit empathic reactions).

  • Formats

SEO is primarily composed of long-form text, while Social Media is currently more on short-form video, along with various sound elements.

  • Paid Targeting

Orbit Media points this out as being complete opposites – for SEO, you know nothing about who they are, but know everything about what they’re thinking. On Social Media, it flips around a full 180 degrees.

  • Influencers

Quotes from various experts and specialists dot SEO, while influencer collaborations make up a lot on Social Media.

  • Upper Limits

On SEO, there is a ‘finite’ demand, as search traffic will never exceed the number of those searching for the said topic, while Social Media offers potential virality – meaning that there’s virtually no limit on how many people may share your content.

  • Conversions

Visitors from search are more likely to become a lead, while visitors from social are less likely to buy.

  • Measurement

SEO excels at reporting visibility and traffic but tends to fall short when measuring engagement. On the other end of the spectrum is Social Media with its various engagement metrics.

  • How They Work Together

Social profiles often rank in search, which in turn, drives follows and shares. On the other hand, relationships formed on Social often lead to collabs and links that drive rankings.

The Wrap

Especially on that last part, the dynamics between SEO and Social Media, while quite contradictory to each other, also influence each other significantly, driving considerably positive results once you manage to find the balance. In any case, you’d definitely gain a lot by learning about and utilizing both to fuel your online marketing strategy.

Sources

http://bit.ly/3DlX8XB