With hype rising for the spookiest season of the year, Snapchat has announced a new Halloween activation. Snapchat’s new “Phantom House” aims to provide users with an immersive Halloween experience. You can view Snap’s official preview trailer here. If anything, the cinematography and production of the promotional video were top-notch. Need some spooky inspiration? If […]
After testing them out with select brand partners over the past five months, Meta is launching a new AI element. The company proudly announced the expanded rollout of Meta generative AI features for ad creation. These new elements include AI-generated text variations, backgrounds, and image expansion tools. Generative Ads These Meta generative AI features for […]
LinkedIn continues to lean into AI, which it is now integrating with its suite of ad tools. LinkedIn has a new element called “Accelerate,” which basically allows users to automate their entire campaign process. The full name of the latest ad types on the platform is LinkedIn Automated Accelerate Ad Campaigns. As per LinkedIn: “In […]
As it looks to build on its content offerings and evolve into Elon’s “Everything App,” X is exploring uncharted waters. X is now looking to integrate game streaming as part of its expanded offers. There is an experimental X game streaming process currently in the works, bringing X more in line with gaming trends. Gaming […]
TikTok recently launched a new “Creative Assistant” tool within its ad tools. The AI-powered TikTok Creative Assistant guides marketers through various aspects of the campaign creation process. The assistant links marketers to relevant examples and tools, based on tools within TikTok’s Creative Center. Assisting Creatively The new TikTok Creative Assistant is a concierge of sorts […]
YouTube recently announced new subscriber analytics with insights into why subscribers cancel their subscriptions. While subscriber cancellations are standard, knowing why subscribers opt out of their subscriptions can help your future planning. In addition, YouTube will also provide more specific insight into how new and returning viewers engage with your content. Sub-Analytics Let us first […]
This might come as a shock, but some funnels go beyond the science lab. On Social Media, you need different types of content to answer various queries at each stage of the buyer’s journey. As such, it is imperative to structure your broader content planning to optimally cover each element. With that being said, check […]
Word on the Streets talks about a new 16-bit Snapchat game. Snap’s new 16-bit interactive game takes agency staff through the basics of building a Snap brief. At the same time, the game also covers pertinent details of an effective Snapchat campaign. The game itself is fun to play, and you can check it out […]
After the chaos that followed YouTube advertising in the aftermath of its “Adpocalypse,” the app is updating some rules. Inbound are updated YouTube monetization guidelines on sensitive topics, which gives creators more leeway to monetize their clips. YouTube’s advertiser-friendly content guidelines restrict monetization for videos touching on sensitive topics. Polarizing discussions have proven problematic for […]
AR Lenses provide a new potential for beauty and fashion brands, with AR tools facilitating more try-on options. Snapchat’s Try-On is becoming increasingly accurate, helping drive more interest and guiding discovery, directly from in-app promotions. Snap’s tools, based on the app’s recent analytics, look to become more engaging and interactive. Snapchat will unveil its newest […]
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