After the chaos that followed YouTube advertising in the aftermath of its “Adpocalypse,” the app is updating some rules. Inbound are updated YouTube monetization guidelines on sensitive topics, which gives creators more leeway to monetize their clips. YouTube’s advertiser-friendly content guidelines restrict monetization for videos touching on sensitive topics. Polarizing discussions have proven problematic for some creators, especially those who teeter on crossing the line. Lost revenue is bad for business.
Money-Making Up
A range of YouTube’s rules have been the topic of specific debates. In particular, rules that branch to content that touch on potentially controversial areas, but are also beneficial, will avoid penalization. YouTube has been listening to creators on this, thus leading to updated YouTube monetization guidelines on sensitive topics.
A broader range of topics will now allow revenue share, including abortion and sexual abuse. As per YouTube:
“This means that content which discusses these topics without going into graphic detail can fully monetize. We know that videos covering topics like these can be a helpful resource to users, so we want to ensure that wherever possible, Controversial issues discussed in a non-descriptive and non-graphic way aren’t disincentivized through demonetization.”
Some of these types of material are beneficial, prompting YouTube to leave them alone. In response, YouTube is updating its guidelines accordingly. YouTube says that the update means that creators will see fewer penalties when touching on sensitive topics.
Going the other way, YouTube is also moving further to restrict monetization of content that covers eating disorders. The app is moving its monetization rules into line with its broader Community Guidelines. YouTube updated its rules around eating disorders in April, working with the National Eating Disorder Association (NEDA) and others. This new update expands on that push, potentially demonetizing food influencers who might be promoting harmful eating habits.
The Wrap
Updated YouTube monetization guidelines on sensitive topics are good and logical, making it easier for creators to share helpful content. At the same time, these updates also help address potentially harmful eating habits, as promoted in YouTube clips. For advertisers, it is worth noting these changes, and considering what that means for ad placement. All in all, it is a welcomed change for creators who are looking to maximize their earning potential.
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