Word on the Streets talks about a new 16-bit Snapchat game. Snap’s new 16-bit interactive game takes agency staff through the basics of building a Snap brief. At the same time, the game also covers pertinent details of an effective Snapchat campaign. The game itself is fun to play, and you can check it out here. Again, it provides key insights on campaign building, which could help guide your process.
Retro Return
Here is how Snap puts it:
“The experience features four mini-games for players to explore. Each highlights a stage in the pitch process, from the brief, to the team brainstorm, to building the deck, and, of course, the final presentation. And because we love to surprise and delight, there are also a few easter eggs scattered throughout, including an augmented reality bonus game and relatable agency chatter.”
The new 16-bit Snapchat game lets users choose a character and an industry brief for their in-game experience. It offers a throwback to the early days of colored Pokemon games. After character selection, users then get to walk around the agency office using arrow keys.
Throughout the office, there are various characters (NPCs) that you can interact with. The first element in this experience provides an overview of some of Snap’s in-app tools, like “My AI.” Additionally, you can try out these in-game versions of Snap’s tools, which have a feeling of inception.
The main aim of the game is to help you build your pitch. You do this by partaking in various mini-games highlighted in each section. Each element has its own mini-game to help guide your way, while you can also download a strategy document. The strategy document provides a template for your chosen campaign, with real-life ad tips.
Despite the business premise behind it, a game is a fun way to boost engagement among your work staff. At the same time, the game helps provide some guide notes for non-agency advertisers and marketers. The focus is more on fun than in-depth, custom notes, making it at least worth looking at.
The Wrap
It is clever how a 16-bit Snapchat game gives users additional pointers on putting together effective Snap campaigns. In addition, Snap is also running a high-score competition, with the winning agency nabbing a $4,500 prize. The prize will serve as a donation to a charity on a shortlist provided by Snapchat. There is one caveat – enlistees must be employed by Snap partner agencies to qualify. You can check your eligibility here.
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