After testing them out with select brand partners over the past five months, Meta is launching a new AI element. The company proudly announced the expanded rollout of Meta generative AI features for ad creation. These new elements include AI-generated text variations, backgrounds, and image expansion tools.
Generative Ads
These Meta generative AI features for ad creation provide more creative options through various creative elements. That could significantly benefit your ad creation process, with Meta’s initial testing showing significantly reduced work times. Likewise, Meta’s new generative AI tools for ads have helped test partners further maximize their campaigns.
“According to a survey of advertisers that participated in early testing, half of them estimate that generative AI will save themfive or more hours a week – the equivalent of one month per year – noting they’ll be able to create multiple asset variations with the click of a button, reducing time spent between creative and media teams on time-consuming editing tasks and allowing for more strategic work.”
In addition, test partners also indicate that Meta’s new AI ad tools have helped them drive campaign performance. Meta’s new AI ad tools achieved this by enabling quicker development of more ad creative variations at scale.
Meta’s new AI tools can be used in different ways. Background generation, in particular, looks like a beneficial option that you can add to your process. Furthermore, Meta is also developing additional background generation options.
“We plan to offer advertisers more ways to generate background images in minutes with tailored themes, like outdoor images for an athleisure brand.”
On top of that, Meta is also developing AI tools for business messaging, which has been a key area of growth:
“Businesses will soon be able to use AIs for business messaging on Messenger and WhatsApp to engage with customers – helping with commerce, engagement and support, unlocking instant conversational responses. We’re testing with a small number of businesses in Alpha and plan to scale it further next year.”
It is an interesting way to make use of generative AI within the ad creation process, providing alternatives and recommendations. Versus fully automating your entire process with AI, a clever integration sounds like the lesser evil. Meta is working on that, too, but right now, most generative AI tools work best as supplements, rather than replacements.
The Wrap
At some stage, AI bots may become so advanced that they will outperform humans, but creativity remains hard to simulate. On that note, creating derivative content sounds similar to all AI iterations that have come before. Regardless of the capacity of AI, innovation and creativity rely on human input.
Used well, AI will extend the capacity of advertisers, enabling broader experimentation, personalization, and response. Users should expect a full, global release of Meta generative AI features for ad creation next year.
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