This might come as a shock, but some funnels go beyond the science lab. On Social Media, you need different types of content to answer various queries at each stage of the buyer’s journey. As such, it is imperative to structure your broader content planning to optimally cover each element. With that being said, check out this DoS-ified version of how to build an effective content marketing funnel.
The Steps
The first step is always grabbing attention. Once the audience’s interest is yours, then your messaging comes in. Something eye-catching requires a little more visual flare, while the funnel’s mid-section is usually informational. Context after interest, or so the saying goes.
Speaking strictly about design, SEMRush has a guide on how to build an effective content marketing funnel. The guide covers each aspect to help you drive more conversions based on SEMRush’s research. Though simple, the guide provides several valuable pointers on where you should be looking.
SEMRush’s funnel design has a top, middle, and bottom, with each including statistics about what elements work best. For example, “How-To” formats tend to work well in attracting attention. For a better visual, check out the guides below.
