Snapchat has also jumped on the Super Bowl hype train and has recently outlined its various activations for the big sports event. Part of Snap’s lineup is new themed Lenses, Bitmoji outfits, Spotlight challenges, and more. You can bet that they’re sprinkling some seasonal Super Bowl magic with these because that’s just how Snap operates. […]
The first major inclusive celebrations of the year are slowly rolling in, and Snapchat is among the first to lay down its plans by outlining how it’ll celebrate Black History Month, which includes themed Spotlight challenges, new AR filters, and a new collab to ensure that it’s meeting optimal representation across its various features. Going […]
We haven’t heard from Snapchat in a while. And what better way to hear from Snap than with a bang – Snap recently launched a new promotional campaign that leans into the uniqueness of its viral AR trends, showcasing a series of bizarre effects as a means to present people with a different perspective on […]
You might have heard, but Snapchat has also delved into the world of paid subscriptions by introducing its own exclusive and expanded access option: Snapchat+. Snapchat+ grants users access to a few extra features that allow them to further deck out and customize their profiles to better resonate with their target audience, while they don’t […]
Snapchat, like most other social platforms, looks to close the year with a bang. Betting on its latest subscription offer, Snapchat recently announced new Snapchat+ additions for the holidays; their 1.5 million subscribers now able to access three new options in the app. This is perhaps the closest we get to a Christmas gift basket […]
What does Gen Z look for in brand messaging? Why does it even matter to give Gen Z such market attention? It just so happens that Gen Z is on course to become the largest market segment and what do you think influences most of their consumption behavior? Snapchat sought to dig deeper into emerging […]
Have you thought about building around AR promotions for 2023? If not, then you should probably get started. The further time passes, the more things will get digital, which means that you’ll eventually have to learn AR and VR processes anyway; they’re currently where the future is headed. Snapchat, over other platforms, is already seeing […]
Snapchat Lens usage has always been notable. Ever since Snapchat introduced the idea of AR and VR effects and their related elements, the platform has since dominated the space, outperforming bigger and better-resourced companies such as Meta, Apple, and Google when it came to AR innovation and integration. Though it had a bit of a […]
Snap held its annual Lens Fest event on December 6, where it dropped some news and fresh insights into its latest AR advances and how it plans to align with the next big shift. It’s a ‘Fest’ after all, so no culminating event would be complete without some industry notes and usage stats, which Snap […]
How would Snapchat fit into the whole Metaverse shift? Will it still remain a distinguished space in AR and VR after the Metaverse does get established? Most likely. Snapchat was able to make a name for itself as a place for personal expression way before the Metaverse was even conceptualized. Expressions and avatar personalization are […]
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