Have you thought about building around AR promotions for 2023? If not, then you should probably get started. The further time passes, the more things will get digital, which means that you’ll eventually have to learn AR and VR processes anyway; they’re currently where the future is headed. 

Snapchat, over other platforms, is already seeing good levels of success with its AR shopping activations, which it continues to advance in line with the latest developments in the space. With AR set to become even bigger, in line with the whole Metaverse shift and the arrival of Snap’s ‘Spectacles’, it could be worth paying attention to the latest advancements in AR, and how they might fit in with your approach. 

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To underline this, Snapchat has recently shared Walmart’s Catalog-Powered Shopping Lenses that has reached more than 35 million users, leading to more than 161 million virtual trials of certain featured Walmart items. That’s rather significant, especially when you consider that Snap’s total user base amounts to around 363 million daily actives. 

True enough, Snap says that over 250 million of its users – or 72% of its active user base – engage with its AR elements on the daily, and as this becomes a more common and habitual practice, with people becoming more attuned to virtual try-on tools and similar digital experiences, the expectations around AR are rising and so are brand opportunities. 

Snap’s AR shopping tools have also been beneficial for Skeidar, which is an outdoor garden furniture brand. Basically, Snap’s tools helped Skeidar develop its own Catalog-Powered Shopping Lenses that enabled users to test out different types of outdoor garden furniture, while fashion and eyewear retailers are also increasingly leaning into AR tools to showcase their products in new ways.

With people growing more accustomed to online shopping, and the convenience of browsing products from a mobile device increasing, the demand for enhanced shopping experiences like these is expected to also follow the same if not steeper incline. The defining factor with these shopping experiences is how they offer the potential to reach interested consumers in more engaging and interactive campaigns. 

The Wrap

The biggest barrier to this trend has to be the higher technical requirements because you have to essentially learn how to use and create AR and similar interactive elements. What’s obvious is that opportunities are rising and such systems are getting easier to use, which could make it a valuable option for brands moving into the New Year.

Want to get a better handle on the current state of AR and how it might fit in with your approach, then check out Snap’s Lens Web Builder or download Lens Studio to get a feel for what’s possible, and how you can create AR experiences in the app. There are also AR education courses and various walk-throughs, which could also help to provide more context and insight into the process.

Sources 

https://bit.ly/3iWq1lW