Snapchat has provided an update on the development of its ‘My AI’ chatbot tool, which incorporates ChatGPT’s technology, allowing Snapchat+ subscribers to pose questions to the in-app bot, and get answers on anything they like. For the most part, it’s a simple and fun application of the evolving tech, but Snap has found some concerning […]

Looking to build your organic presence on Snapchat? Of course you are! If you want to maximize your resonance and reach with Snapchatters, then look no further. This week, Insider managed to nab a pitch deck that snap has been sending to users that have been selected for its ‘Snap Stars’ influencer promotion program.  Snap […]

Snap’s looking to help more businesses get into the whole AR scene, primarily by supplying customers with fresher, more immersive digital experiences. To help facilitate this, Snap’s launching its new AR Enterprise Services (ARES) platform, which will provide the guidance and tools to help brands integrate Snap’s AR technology into their own apps, websites, and […]

Snapchat added a new element to its Family Center, which will allow parents to restrict the content their kids see in the app. At the same time, Snap’s also looking to provide more transparency in its content guidelines to help parents and regular users better understand how it ranks and distributes uploads. Snapguard First off, […]

TikTok ain’t the only one with a little something-something for International Women’s Day. On the other edge of the arena, Snapchat has also launched a seasonal AR activation to help celebrate International Women’s Day, which highlights and lauds the achievements of important female figures in French history. Check out this Tweet for more info. Exclusively […]

Snapchat makes history by being the first social platform to jump on the all-new generative AI bandwagon. We say ‘first social platform’ because Microsoft already beat it to the punch, but we digress. Snapchat’s introducing some new chatbot elements for Snapchat+ subscribers called ‘My AI’, which will integrate ChatGPT into the platform, providing AI-generated responses […]

Wait, Snapchat has its own ‘-athlon’ event? Cool. Snapchat had just recently announced the winners of its 2022 Build the Future Lensathon, which called on AR creators to come up with creative, innovative, and engaging AR experiences in the app; think of it as an AR Olympics of sorts, except that your brains are the […]

If you read that Snapchat has added something new, what’s the first thing that comes to your mind of what that ‘something’ could be? If you answered AR or basically any video or 3D element, well, you’re not wrong, but this time, Snap’s adding new audio elements, with recommended audio clips for Lenses, and Sound […]

Snap recently held its 2023 Investor Day, with the headliner being that Snapchat now has 750 million monthly active users, a big jump from its already impressive 600 million just April of last year. Snap more regularly posts daily active user counts within its quarterly updates, where it currently sits at around 375 million mDAU. […]

Snapchat is taking its AR activations to the next level. Then again, Snapchat has been taking AR to the next level for as long as any of its predominantly young audience can remember. Anyway, here’s the news – Snapchat is adding Ray Tracing in its Lens Studio, which enhances the realism of its AR experiences […]