Snapchat has been relatively meek this year, falling back on its strengths and choosing to go a bit on an alternative growth route amidst all the economic instability and behavioral shifts. Make no mistake – Snap is still the King of AR – but it has also made commendable progress in the fields of audience […]

With the Christmas season in the air, it’s merely a few days until the world’s most famous holiday comes knocking on our doors. As such, now is the time when most people tend to do their shopping, holiday travel prep, planning reunions, and for the more online savvy – designing their end-of-year seasonal ad campaigns. […]

With AR set to become a much bigger focus over the next few years, it’s important for all brands to consider the potential for their marketing and promotional efforts, with 3D digital initiatives set to change the game, in many ways, as usage behaviors evolve. To provide additional context on this, Snap recently partnered with […]

Another announcement! Snapchat recently announced a range of new features to help fans engage with the 2022 World Cup, including team-based AR filters and new Try-On features, so that you can see what you’d look like sporting each team’s ‘kit’. There will also be live update overlays to keep you informed on the latest happenings surrounding the […]

What’s your marketing plan for Q5 looking like? You do have one, right? Don’t worry, we hear you, we hear you. Well, according to Snap, Q5 is the period after Christmas till late January, when demand for ad inventory declines, but consumers are still looking for good deals. So no, while it has the same name […]

What’s your marketing plan for Q5 looking like? You do have one, right? Don’t worry, we hear you, we hear you. Well, according to Snap, Q5 is the period after Christmas till late January, when demand for ad inventory declines, but consumers are still looking for good deals. So no, while it has the same name […]

Snapchat recently launched a new AR Lens integration, in partnership with the fitness app Strava, which enables users to provide interactive and visual updates of their Strava activity. Based on official images from Snap, the new Strava integration would provide users with new overlay options, with data from Strava then integrated into your Snap camera display, […]

Snapchat’s adding some new elements to its Snapchat+ subscription package, which offers a range of add-on elements in the app for the very affordable price of $US3.99 a month. To note, none of these are even major, functional changes. Even so, Snap says that over a million people have already signed up for its subscription offering, and these […]

Snapchat’s adding yet another string to its in-stream commerce bow through a new partnership with global eCommerce top brand Amazon. This new partnership will see thousands of Amazon’s top-selling eyewear models added as Snap Lenses for virtual Try-On in the app. The ‘Amazon Fashion’ profile in the app will now feature a wide range of virtual try-on choices […]

Despite being available only since 2016, Bitmoji creator Bitstrips is turning 15 this week, and Snap’s celebrating the milestone with some new insights into Bitmoji adoption and usage in the app. As Snap outlines: “Born in Toronto, Canada in 2007, the personalized comic strip builder called Bitstrips made it possible for anyone to express ideas in a fun, creative storytelling […]