Snapchat has also jumped on the Super Bowl hype train and has recently outlined its various activations for the big sports event. Part of Snap’s lineup is new themed Lenses, Bitmoji outfits, Spotlight challenges, and more. You can bet that they’re sprinkling some seasonal Super Bowl magic with these because that’s just how Snap operates.

The most popular (and notable) addition will likely be Snap’s themed team Lenses, which allow users to virtually show support for their favorite Super Bowl teams.

Quarterback: Snap!

Snap’s team Lenses utilize Snap’s ever-improving Live Garment Transfer technology, which can track and respond to users’ movements, giving them a more realistic perspective on how each jacket would look like in real life. If you were completely in the dark about Lenses functionality, you’d likely believe they were the real thing!

Here’s the kicker – you can even buy one!

“Snapchatters can also visit NFLShop.com from the Lens to purchase the jersey”

This kind of direct eCommerce linkage is one of Snap’s key growth areas, which also extends to Bitmoji fashion, another element of its Super Bowl activation. Snap would eventually like to integrate full lines of Bitmoji clothing from different fashion providers, with users then able to test these digital versions using their Bitmoji avatars, which could help them make more informed and decisive purchases.

Snapchat has also added a world-facing State Farm Stadium Lens, which will feature live data, including scores, the game clock, and play-by-play stats. Snapchat will also showcase exclusive NFL programming throughout the week via Discover. There will also be a Super Bowl LVII Live program on Sunday, which should help provide a more inside look at arrivals, pre-game warm-ups, and more.

Lastly, on Spotlight, Snapchat will be running themed challenges to link into the Super Bowl hype:

  • #NFLSuperFan – Show and tell the NFL why you are the #1 football fan in the #NFLSuperFan Spotlight Challenge for a chance to win $10,000 USD! The Challenge opens 2/3.

  • #SuperBowlSnacks – Show us step by step how to make your tastiest #SuperBowlSnacks for a chance to win a share of $5,000 USD! The Challenge opens 2/5.

The Wrap

As it stands, the NFL is hugely popular on Snapchat, and Snap users look to engage in the app around the event. Snap says that last year, Snapchatters in North America engaged with Super Bowl-related AR tools over 2.1 billion times. At the same time, over 18 million watched Super Bowl content on Snapchat. Want to build on the Super Bowl’s hype? Then Snapchat might be a good consideration for you.

Sources

http://bit.ly/3HQFflh