How do you improve your influencer marketing campaigns? That is an important question that you should continuously ask yourself. With entertainment-based platforms on the rise, and traditional networks leaning more into short-form video, demand for creator partnerships has also risen. A recent survey shows that investment in influencer marketing is increasing faster than traditional ad […]
TikTok is a fashionable app, and many would agree. Because September is also Fashion Month, several large-scale, industry-leading fashion shows will be held worldwide in the coming weeks. To align with the celebrations, TikTok announced that it will be hosting new TikTok Fashion Month programming. Fashionably On Point Fashion has always been a high-performing segment […]
YouTube is looking to get into the gaming scene via a new activation it calls YouTube ‘Playables’. YouTube is currently testing a new gaming element that allows users to play simple games in-stream. While many people watch gaming content on YouTube, this new integration is more participatory. As per YouTube: “Playables are games that can […]
X’s new job listings have been seeing a good response. True enough, ‘hundreds of companies’ report open roles on their X profiles, merely two months after launch. Now, X looks to add more job functionality to the app, including job recommendations, and job listings sharing options. There is also a new centralized job discovery element, […]
Messaging is always part of marketing. People are increasingly turning to private messaging (DMs) for social engagement, as public posting loses appeal. With that said, almost every platform has put more emphasis on their DM options over the past few months. Regular users and brands that keep up with the trends are in an advantageous […]
Meta has avatars, and while they have an intuitive design, they do not have legs. Think about it – if an avatar represents someone digitally, then not having legs is a significant handicap. With that said, Meta’s latest Quest v57 update could finally right some wrongs. VR enthusiasts can finally look forward to seeing some […]
In case you are not aware, generative AI is better now than when it began. ChatGPT, in particular, has gained a tremendous amount of popularity over the past year. Integrating generative AI into your various processes can lead to heightened performance, which is every business’s ultimate goal. That said, are you looking for ways to […]
Do you know what “Get Ready With Me” (GRWM) videos are? Have you ever watched make-up tutorials and styling videos on YouTube? If the answer is yes to both of these, then we have good news for you. YouTube is launching a themed logo redesign, giving a soft refresh to its branding capacity. It just […]
Meta’s Metaverse push is reaching the next stage of development. Meta is inviting people to apply for its new Horizon Worlds mobile beta test. The beta test phase provides users with a new access point to its ever-changing VR social environment. Because gaming has become a larger market consideration, programs that make it to beta-testing […]
LinkedIn newsletters now enjoy an unprecedented level of success. Introduced in 2022, LinkedIn newsletters gradually evolved to become one of the platform’s most popular marketing options. That said, it makes sense for LinkedIn to boost its newsletter creation functionality. This update is a timely addition to LinkedIn’s toolbelt, allowing it to maintain leadership and relevance. […]
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