LinkedIn newsletters now enjoy an unprecedented level of success. Introduced in 2022, LinkedIn newsletters gradually evolved to become one of the platform’s most popular marketing options. That said, it makes sense for LinkedIn to boost its newsletter creation functionality. This update is a timely addition to LinkedIn’s toolbelt, allowing it to maintain leadership and relevance.
LinkedIn is rolling out a fresh newsletter creation UI, providing a more direct connection with its expanding audience. LinkedIn’s new UI melds better with the other shifts happening internally. Because of the impacts of the pandemic, LinkedIn is now in a prime position to showcase and market its value.
Let’s Create
First, LinkedIn is releasing an updated newsletter editing and publishing process, improving its current creation flow. As LinkedIn explains:
“The revamped article editor is purposefully designed to offer a seamless and dependable experience, allowing you to completely focus on sharing your insights and expertise. It’s now easier than ever to format, layout, and add a mix of photos, videos, links and more.”
LinkedIn mentions that many users are critical of the current newsletter creation process. LinkedIn says that users comment about how the current process is clunky and outdated, prompting the app to rebuild. As a result of that feedback, the new newsletter creation UI streamlines your projects according to your preferences. As a bonus, users also have access to several functional updates.
While none of these features are new, per se, they are now better integrated into the newsletter creation flow. An intuitive creation process helps improve content customization and optimization, both of which are important for on-platform advertising and marketing. On top of that, LinkedIn is also rolling out the capacity to host multiple newsletters, expanding your presence. Hosting multiple newsletters could be relevant for brands wanting to encompass several niches.
Finally, LinkedIn is adding an auto-follow function for newsletter subscribers, which is advantageous for new sign-ups. Though auto-follow can be a double-edged sword, it can help a brand build its LinkedIn presence and maximize engagement.
Again, LinkedIn newsletters have seen significant growth in recent months, especially as users migrating from X focus on LinkedIn growth. Recent reports suggest that sharing original content on LinkedIn is up by 41% YoY in 2022. All the while, LinkedIn continues to report ‘record levels’ of engagement.
The Wrap
Specifically for newsletters, LinkedIn says it has facilitated over 365 million total newsletter subscriptions. At the same time, LinkedIn reports that newsletter readership has tripled over the past year. LinkedIn newsletters now exceed more than 1.3 million daily readers. These stats underline a significant opportunity that could prove valuable for your outreach, depending on your target audience. Newsletters are popular on LinkedIn, so an updated newsletter creation UI can spell wonders for your marketing.
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