Do you know what “Get Ready With Me” (GRWM) videos are? Have you ever watched make-up tutorials and styling videos on YouTube? If the answer is yes to both of these, then we have good news for you. YouTube is launching a themed logo redesign, giving a soft refresh to its branding capacity.
It just so happens that plenty of people are into GRWM content, with the genre generating billions of YouTube views. This week, YouTube is paying tribute to many of its GRWM creators with a themed logo, highlighting its rapid growth.
Bespoke Tutorials
According to YouTube:
“In 2023 alone, there have been more than 6 billion views of videos with variations of “GRWM” in the title. That’s why we’re taking a moment, amidst the prep for back to school, to temporarily transform YouTube’s logo and celebrate the creators who’ve invited us to join and connect with them through their daily routines.”
YouTube notes that GRWM videos have transformed what was once solo activity into primarily communal ones. In YouTube’s words, a modern GRWM video is “one that invites communities to come together and share in the process.” Given how the format continues to evolve, a new themed logo redesign might give YouTube’s engagement growth some advantage.
Further highlighting the format’s growth, YouTube shines the spotlight on creator Bailey Sarian to briefly summarize the genre’s history. It is an interesting overview of the trend, which could provide a better understanding of the format. At the same time, more insight into GRWM content helps you formulate how GRWM plays into your overall marketing.
All in all, influencer marketing makes up a large portion of online advertising and branding. Given how Social Media is progressing, collaboration with artists and creators is how brands increase their market reach. A fresh logo redesign might just be what YouTube needs to funnel more traffic toward GRWM content.
The Wrap
Undeniably, partnering with the right influencers can potentially give your brand more attention. Those in the fashion, beauty, or events spaces, can look forward to plenty of opportunity. Check out the GRWM format and consider how it can complement your existing approach. If awareness about GRWM content remains low, this themed logo redesign changes that. In the end, this is another angle you can look at to potentially improve your overall YouTube performance.
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