Meta’s Metaverse push is reaching the next stage of development. Meta is inviting people to apply for its new Horizon Worlds mobile beta test. The beta test phase provides users with a new access point to its ever-changing VR social environment. Because gaming has become a larger market consideration, programs that make it to beta-testing are closer to full launch.
New Mobile Horizons
From what we can take from official screenshots, Horizon Worlds on mobile will work similarly to most mobile gaming apps. Like VR Chat, Horizon Worlds mobile allows users to control their on-screen avatars and interact with other players. While this could benefit Meta, ironically, its Metaverse avatars still do not have a definitive pair of legs. Don’t worry, Meta is working on it, continuously ironing out some presentation kinks and variances.
The Horizon Worlds mobile beta test allows more people to engage in Meta’s advanced digital environment. Meta envisions its Metaverse space to become the foundational space for next-level social interactions. In addition, Meta hopes that people will engage with their digital avatars in new ways, expanding the amount of activities. The increased usage hopefully ushers a broader Metaverse experience, which, in turn, would encourage higher VR take-up.
Meta, through mobile, game-like experiences, is looking to lean into how the next generation of consumers conduct their daily interactions. Modern kids no longer play outside or ride their bikes for fun, at least not like in the old days. Young people, nowadays, primarily interact online in games like Fortnite, Minecraft, and Roblox. As this generation ages, Meta hypothesizes that they will want to expand these interactions into a broader set of activities.
Seemingly broader coverage is what significantly boosts the potential of the Horizon Worlds mobile experience. If Meta wants to improve VR take-up, then it must appeal to users by migrating them into more immersive digital environments. With Meta’s next-level Quest 3 headsets inbound, the Horizon mobile app could be in for a timely, broader rollout.
The Wrap
Meta’s Horizon Worlds mobile beta test could bring in a large influx of interested VR gamers and mobile users. This is a crucial step that could help drive and increase Metaverse take up, despite it being primarily theoretical. The main objective for Meta right now is to gain traction with crucial adopters. While that might be a ways off, this is another bridge to that next stage.
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