Messaging is always part of marketing. People are increasingly turning to private messaging (DMs) for social engagement, as public posting loses appeal. With that said, almost every platform has put more emphasis on their DM options over the past few months. Regular users and brands that keep up with the trends are in an advantageous position.

Establishing direct connections with consumers can be a great way to build relationships. Now, there is an extensive range of DM options to consider for your planning. To help with this, Instagram recently published 4 sales-driving messaging tips that could help your holiday approach.

A+ Driving

If you think messaging has fallen off, then it would be best to think again. Messaging is timeless, and while interest waxes and wanes over time, it remains a core element in online interaction. Without further ado, let us go over Instagram’s 4 sales-driving messaging tips.

  • Create An Ad That Starts A Chat

Though not really known for its messaging wonders, Instagram Messaging has gotten better. When creating an ad, Instagram says to select “More messages”, which presents new DM options. Given the current circumstances, engaging ads are more effective than other ad formats.

  • Write A Welcome Message

Anyone can appreciate a warm welcome. Part of modern advertising is focusing on building connections first over prioritizing conversions. People do not like it when brands are overly salesy. Welcome messages can soften up potential buyers, putting you in a better position to negotiate.

  • Create Saved Replies

Customers appreciate fast responses. One way to quickly respond to customers is to have templated messages ready. Although saved replies do not fully answer most queries, they are a good stop-gap measure. Pattern your saved replies to commonly asked questions, such as store hours, refunds, etc.

  • Preload FAQs

FAQs never fail to get attention. Customers would likely have questions ready when they message your brand, but suggesting some common questions helps your cause. Preloading FAQs can also help you build trust as you can help visitors realize things they might have glossed over.

The Wrap

You might know these tactics, but then again, you may not. Regardless, these 4 sales-driving messaging tips help reinforce your overall messaging approach. If you have been looking for ways to augment your digital marketing, then these are effective choices. These tips sound simple, but they are also rather uncommon, making them viable for experimentation. Try out these tips on Instagram for the best results!

Sources

https://bit.ly/3P73lM7