Are you looking to get a better handle on the latest trends and shifts in online content consumption? Look no further! YouTube recently published its 2023 Creative Trends report, which looks at the latest key shifts in audience behaviors and interests. YouTube surveyed 14 countries and provided an internal analysis of hundreds of trends. Can […]

With the race for content monetization picking up the pace, YouTube is now weighing an update to its Partner Program. Budding creators rejoice! YouTube has recently announced that it will soon have lower monetization entry requirements. With Twitch is recently tanking its own creator community, YouTube is looking to press its advantage. As per YouTube: […]

YouTube is the latest platform to move on from the Stories format, with YouTube Stories set to be depreciated next month. Originally launched in 2018 to latch onto the Stories trend, which had been initially sparked by Snapchat, YouTube Stories aimed to provide a similar, full-screen engagement option, and provide more ways for creators to […]

YouTube’s expanding access to its Community Posts feature, allowing all creators to activate the option, providing users with another means to interact with their YouTube audience. Community Posts live on your YouTube channel, providing you with a text-based way to keep your subscribers informed of updates and notes, similar to other Social Media apps. Available […]

YouTube’s looking to capitalize on its rising usage on home TV sets, with the expansion of 30-second non-skippable ads to Connected TV campaigns. Regular YouTube ads, if you don’t have Premium, are already annoying, now imagine an unskippable 30-second version of them – on 50+ inch screens. Yikes. We’ve already foreshadowed that this might be […]

YouTube recently announced its latest round of tweaks and updates, including new insights into audience behavior, new tools for scanning through shorts clips, and more ways to recognize paying subscribers in-stream. Short-Stacked Analytics First off, YouTube’s rolling out yet another new analytics card in YouTube Studio which shows users the content formats their viewers are […]

This is Bad news for those using ad blockers. YouTube just launched a new experiment that would block users from watching YouTube content when, ironically, ad-blocking apps are active in the browser. It’s obviously saying that it wants users to get YouTube Premium to be rid of those pesky ads, but maybe YouTube just wants […]

YouTube’s looking to improve its channel display options, thus helping creators maximize engagement, along with a range of new sorting and categorization that are on the way to help channel visitors find more relevant in-stream content and information. That’s An Option First off, YouTube’s making things a bit more personal by adding a new shelf […]

YouTube’s adding more ways for brands to advertise via YouTube Shorts to tap into short-form content consumption trends, thus maximizing your branding opportunities in the app. YouTube seems to be keen to make history as the platform to revolutionize content monetization by essentially making short-form content profitable, although how that’ll happen exactly is what remains […]

Fresh off its recent coverage of Coachella 2023, YouTube has announced two new ad options that will better enable advertisers to tap into emerging music trends. Recently, YouTube has shown more focus on identifying and highlighting trends, which greatly helps out its creators in better determining the eventual direction of their content. More ad options […]