Are you looking to get a better handle on the latest trends and shifts in online content consumption? Look no further! YouTube recently published its 2023 Creative Trends report, which looks at the latest key shifts in audience behaviors and interests. YouTube surveyed 14 countries and provided an internal analysis of hundreds of trends. Can you name a better place to get information about key YouTube insights other than YouTube?
Very Creative
If you want a personal copy of YouTube’s 14-page report, click here. YouTube’s 2023 Creative Trends report includes overviews of all the current noteworthy, some of which we will cover now.
This year’s iteration of the report primarily covers four subtopics:
Widespread Online Personalization – New creative tools and formats have increased viewer expectations around experiences that are more customized to their interests.
Mainstream Casual Creativity – Along the same line, viewers are also adopting different levels of engagement, and creators should be working to invite variable fan experiences.
Content Experiences Built for Viewers – Creators should also be looking to diversify their outputs to meet different audience demands, like podcasts, Shorts, live, etc.
AI-enabled Creative Possibility – New creative tools enable new levels of audience participation, which also provide new opportunities for creators to spark trends.
To supplement these subtopics, YouTube also states that 40% of those surveyed describe themselves as content creators. Meanwhile, 71% of those surveyed who belong to Gen Z enjoy the convenience of a centralized, multi-format video platform. Lastly, video views related to or using generative AI in 2023 reached more than 1.7 billion. Each trend has its own highlight section in the report, which looks at how audiences adapt to them. In oversight, creators also build their content around these new elements.
One of the key YouTube insights worth digging into is how the platform emphasizes the potential of AI. AI has boomed over the last few months, progressing in both process and practice. To summarize, AI makes work easier and helps simplify complex concepts. Taking some notes here can get you thinking about how you can incorporate these trends in your content approach. The YouTube algorithm is expansive, so it is imperative to identify the engagement types to focus on with each upload.
On top of that, YouTube also published a ‘guided tour’ of the report with creator Airrack. That provides another way to interpret the data. At the same time, YouTube also published an interview with its Head of Culture and Trends, Kevin Alloca. Google’s ownership is starting to show a bit – those are a lot of publications!
The Wrap
We can say with confidence that these are indeed key YouTube insights. And if you want a better grasp of the pivotal creative shifts, YouTube is one of the platforms to be on. Anything YouTube is always worth tuning into and seeing what you can take away each time it drops knowledge bombs. Especially in line with recent developments, Youtube’s 2023 Creative Trends could help drive your results.
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