YouTube is embracing new features inspired by TikTok, introducing vertical live stream broadcasts within the Shorts feed. Users scrolling through Shorts will now encounter previews of live broadcasts in progress, easily accessible with a tap on the “Watch Live” button. This move amplifies discovery opportunities for creators, mirroring TikTok’s successful strategy of integrating live streams […]

In case you needed a reminder that making significant money out of social media subscriptions is hard, YouTube has today announced that YouTube Premium and Music has now surpassed 100 million subscribers, 8 years after its initial launch. Which is a huge achievement, no doubt. But still, at 2 billion total active YouTube users, that […]

By now, we all know how hot and useful AI can be. If you are not yet utilizing AI in any capacity, then you are likely falling behind. Budding YouTube content creators who have yet to rack up the skills and expertise to create quality images have come to praise AI. On that note, it […]

Creators and users can look forward to an updated YouTube copyright claims process, which should help address copyright dog-piling issues. Some creators can get unjustly bombarded with multiple copyright claims, making it hard to maintain their livelihood. This update aims to provide a solution to that issue while providing more options for creators to refute […]

YouTube is also going to dip its toes into generative AI. With X recently announcing its coming ‘Grok’ chatbot, YouTube is cashing in on the hype by introducing its own. YouTube is testing its new AI chatbot, hoping to give viewers an alternative engagement experience. The AI will allow viewers to ask questions about the […]

YouTube recently announced new subscriber analytics with insights into why subscribers cancel their subscriptions. While subscriber cancellations are standard, knowing why subscribers opt out of their subscriptions can help your future planning. In addition, YouTube will also provide more specific insight into how new and returning viewers engage with your content. Sub-Analytics Let us first […]

After the chaos that followed YouTube advertising in the aftermath of its “Adpocalypse,” the app is updating some rules. Inbound are updated YouTube monetization guidelines on sensitive topics, which gives creators more leeway to monetize their clips. YouTube’s advertiser-friendly content guidelines restrict monetization for videos touching on sensitive topics. Polarizing discussions have proven problematic for […]

YouTube continues improving the YouTube Studio experience, greatly benefiting creators and content managers. YouTube’s new Studio insights element lets users see how many clips have been created from their uploads. YouTube’s new clip insights also show how many views clips have subsequently generated, helping guide content direction. Clippity-Clop New YouTube CEO Neal Mohan shared an […]

The spotlight is currently shining on retro gaming. Then again, retro themes, gaming included, have sporadically peaked and plummeted over time. According to the latest stats from YouTube’s Culture and Trends team, retro YouTube gaming is up. That is a significant thing to note as YouTube’s Culture and Trends team reports on emerging areas of […]

YouTube is looking to get into the gaming scene via a new activation it calls YouTube ‘Playables’. YouTube is currently testing a new gaming element that allows users to play simple games in-stream. While many people watch gaming content on YouTube, this new integration is more participatory. As per YouTube: “Playables are games that can […]