Creators and users can look forward to an updated YouTube copyright claims process, which should help address copyright dog-piling issues. Some creators can get unjustly bombarded with multiple copyright claims, making it hard to maintain their livelihood. This update aims to provide a solution to that issue while providing more options for creators to refute baseless claims.
Copy That, Right?
These changes will apply to YouTube’s copyright claim notification emails, which will now incorporate multiple claims within one message. In many ways, that is better than receiving a new notification for each individual claim. The real deal breaker here is how many creators face unjust copy strikes.
Based on official examples, the updated YouTube copyright claims process provides users with a single message alert to any copyright claim on their videos. Furthermore, the new process has a set of steps that users can take to address an issue. There is also an additional link to Creator Music, which creators can use to replace violating sounds.
YouTube copyright claims, or “Copy Strikes,” have long been a headache for creators. However, the system continues to improve, with automated detection now removing plenty of those harrowing false claims. YouTube is also implementing an education-based process for repeat violators to help them avoid bans and removals. To add, users can now check their content via a pre-publish check process to help detect potential violations before uploading.
In combination, the updated YouTube copyright claims process makes it much easier for creators to avoid copy strikes. However, mistakes will still happen, and YouTube continues to iron out its system. Despite the flaws, the system is better now than it was. These new options could help brands and creators void potential content violations.
It might not be the most grandiose of updates, but it shines the spotlight on a growing issue on YouTube. Some big and long-standing channels have taken an arrow to the knee because of whack copy strikes. Hopefully, this new process helps creators defend themselves against the harmful effects of forced censorship.