Snapchat reported another growth milestone, with the app now reaching 15 million monthly active users in Germany. Snap, which reached 750 million total monthly actives back in February, continues to steadily expand its global footprint, with EU users now making up around 25% of its total audience. The majority of Snapchatters now actually come from […]
Snapchat won’t tolerate playing just second-fiddle to TikTok when it comes to inclusivity. To keep up, Snap has recently announced a new slate of activations for Pride Month, which includes a series of Spotlight challenges, Bitmoji clothing, new AR elements, and more. It’s Pride Month, so expect some colorful seasonal gimmicks. Snap Pride 2023 To […]
Looking to improve your understanding of AR and how to build your own AR experiences for yourself and your business? Honestly, you should be if you don’t already. On that note, this should help – today, Snapchat has launched a new Snap AR Learning Hub, which will provide a new way to learn the fundamentals […]
Despite lackluster initial reactions, Snapchat has added another element to its ‘My AI’ chatbot experience, allowing the bot to now respond to visual queries, along with a couple of in-app text prompts. Now, when you send My AI a snap in the chat thread, it’ll respond with a related reply. Aaaand… Cue! As per Snapchat: […]
Even with all the hype surrounding generative AI, its exact, optimal use still has yet to be discovered, at least in a Social Media context. Granted, generative AI is different from Social Media, being mostly aligned under the broader ‘tech’ umbrella. With social platforms now playing a much more significant role in how we interact, […]
India has now also positioned itself, again, as another top market for a social platform, with the most recent beneficiary being Snapchat. The company now reports that it serves over 200 million Indian users every month. That means that some 27% of Snap’s entire user base is now based in India. Snapchat has 100 million […]
Snapchat’s learning the hard way that people don’t appreciate platforms messing with their private chats, something that Meta has been grappling with for years. Last week, at Snap’s annual Partner Summit, it announced that its ‘My AI’ GPT-powered chatbot element would be rolled out to all users, expanding from being Snapchat+ subscriber-only feature. Well, Dang […]
Hooray, Snapchat’s adding more music to its Sound Library, as it looks to tap into the popularity of audio elements, which have seen a big rise on the back of the TikTok shift. Snap notes that there are a lot more opportunities coming. It had this to say: “Today, we’re thrilled to announce that the […]
It’s one Snapchat collab after the other. Snapchat recently announced a new integration with measurement and attribution provider Rockerbox, which will provide more data to help Snapchat advertisers maximize their marketing performance. While less on the connective aspect of the app, amidst tougher economic conditions, Snap looking to slightly favor building its economic profile is […]
This may or may not be a good thing, it all depends on your perspective, really. Anyway, this week, Snapchat announced a new integration with Microsoft Teams, which will allow Teams users to add Snapchat AR effects to their faces during team meetings. Yes, meetings no longer have to be bland and mundane – just […]
Please confirm you want to block this member.
You will no longer be able to:
Please note: This action will also remove this member from your connections and send a report to the site admin. Please allow a few minutes for this process to complete.