Snapchat continues to innovate new applications for its evolving AR tech. Snap’s recent venture focuses on providing students with more engaging classroom learning opportunities. Through a new partnership with edtech company Inspirit, students can look forward to new Snap AR lessons. Snap looks, in particular, augment STEM learning with the aid of AR Lenses. Snap’s new AR lessons will be implemented in at least 50 schools across the U.S. next year.
Snap At Your Module
Based on official examples, the new Snap AR lessons will provide engaging and interactive AR elements to illustrate key principles. Principles, when better contextualized, could have a range of uses across various sectors and subjects.
As Snap explains:
“With custom-built Lenses brought into an easy-to-use mobile application with Camera Kit, Inspirit designed a transformative curriculum that pairs Snap’s AR technology with a comprehensive learning guide, empowering teachers to facilitate dynamic learning and students to achieve their best, whether they’re learning from the classroom or at home.”
Furthermore, Snap says that its new approach is driving strong engagement. 85% of participating students agree that incorporating AR into their lessons assists with memory and retention.
It is an interesting use case for Snap’s industry-leading AR tools, potentially revealing new opportunities for similar partnerships and integrations. That provides Snap with another alternative avenue to advance its AR development. Earlier this year, Snap launched its new ARES platform, through which it was aiming to facilitate expanded third-party AR use. However, mounting costs and slowing revenue had Snap announce it was scuttling the project last month. ARES shutting down suggests that there may not be as high a demand for AR for business as Snap hoped.
This new education initiative would have perfectly fit in with ARES as it explores new ways to bring AR to more industries. Snap is clearly looking to explore such partnerships and see if it can form new pathways for AR use across more sectors. Should the economy not have taken a hit, Snap could well be at the top of the AR front right now. Likewise, AR tech development and adoption would have likely improved, opening new opportunities for online interaction. Despite the opposite happening, there is still hope for Snap’s plans.
The Wrap
Regardless, it is a significant move for Snapchat that provides another pathway for Snap’s growth. As more people become accustomed to AR, the increasing rate of take-up helps Snap elevate its value. The new Snap AR lessons look to power 25 STEM experiences for over 50 schools across the U.S. next year.
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