July 30 was International Friendship Day. More than the less-than-known holiday, July 30 also marks the release of a new Snapchat activation. Snap released limited-time ‘Close Friends’ stories, highlighting your closest in-app interactions. If you missed Close Friends stories this year, do not worry, it’s likely to return next year.
As Snap explains:
“To celebrate International Friendship Day, we’re excited to offer personalized throwbacks for friends to celebrate. Qualifying Snapchatters will find a special Story made just for them and their besties, just a swipe up from the camera, and can hear advice from the internet’s best friend and Snapchat Snap Star, Tinx, right where they find Stories from their friends and favorite creators.”
That Was Close
Though a bit late to the party, it’s always better to be late than to do nothing. Circling back to the statement above, Tinx will offer tips on how to be a better friend. Tinx builds on the premise of supporting close connections through direct engagement and interaction.
Snapchat has become a key connection tool, especially for younger users. On that note, the app continues to grow on the back of its refined focus on close connections. Inadvertently, it’s easier to build and maintain close connections on Snapchat than on most other platforms. Despite being seasonal, Snap’s Close Friends stories helps the app solidify its image as a key connection tool.
True enough, Snap now has 397 million daily users and has recovered from Meta’s cancellation attempt. Snap was the first to introduce the concept of ‘Stories’, which Instagram tried to replicate early on. At one point, it seemed that Snap’s growth would have stunted, but Snap doubled down on friend connection. That reorientation has helped Snap re-establish its niche.
“Snapchatters create more than 5 billion Snaps every day on average to express themselves, live in the moment, and share their unique perspectives. Our community also loves keeping up by calling their friends and looking back on their favorite memories together. Collectively, Snapchatters talk for more than 900 million minutes each day on average, and share their favorite Memories with friends 280 million times a day on average!”
The Wrap
This use case now defines Snap, highlighting why it remains a crucial connective tool. Close Friends stories help showcase Snap’s distinguishing element within the broader Social Media landscape. Snapchat is still in the race for Social Media dominance, with its AR and VR expertise securing high relevance levels. With AI and advances in digital space creation, Close Friend stories could become better experiences in the future.
Please note:
This action will also remove this member from your connections and send a report to the site admin.
Please allow a few minutes for this process to complete.
