This might come as a shock, but some funnels go beyond the science lab. On Social Media, you need different types of content to answer various queries at each stage of the buyer’s journey. As such, it is imperative to structure your broader content planning to optimally cover each element. With that being said, check […]
Word on the Streets talks about a new 16-bit Snapchat game. Snap’s new 16-bit interactive game takes agency staff through the basics of building a Snap brief. At the same time, the game also covers pertinent details of an effective Snapchat campaign. The game itself is fun to play, and you can check it out […]
After the chaos that followed YouTube advertising in the aftermath of its “Adpocalypse,” the app is updating some rules. Inbound are updated YouTube monetization guidelines on sensitive topics, which gives creators more leeway to monetize their clips. YouTube’s advertiser-friendly content guidelines restrict monetization for videos touching on sensitive topics. Polarizing discussions have proven problematic for […]
AR Lenses provide a new potential for beauty and fashion brands, with AR tools facilitating more try-on options. Snapchat’s Try-On is becoming increasingly accurate, helping drive more interest and guiding discovery, directly from in-app promotions. Snap’s tools, based on the app’s recent analytics, look to become more engaging and interactive. Snapchat will unveil its newest […]
X is making it easier to report rule-breaking content in the app via an improved X content reporting flow. The update makes it easier to specifically highlight user concerns in a few clicks, vastly improving process convenience. With X essentially not having a dedicated customer service team, enhancing its self-help capacity is a beneficial tradeoff. […]
If you have ever watched the show “Pawn Stars”, then you know how they sometimes lowball hopeful sellers. Given the proper setting, antiques and collectibles can fetch a hefty sum, adding value to their limited supply. Now, Snapchat looks to move into a similar area, with a new patent filing showing an “image-based valuation system.” […]
What makes a blog post engaging and fun to read? Turning to AI tools like ChatGPT somewhat helps, but the issue with generative AI is that it is derivative. Generative AI uses a range of other works and references, making them witty but not very original. That being said, check out these three blog post […]
After testing it with a select pool of users over the past weeks, TikTok is officially launching its in-stream labels. TikTok in-stream labels for AI-generated content provide users with an extra level of in-app transparency. With its high level of polarization, more transparency on TikTok might actually be a good thing. Don’t Forget the Labels! […]
YouTube continues improving the YouTube Studio experience, greatly benefiting creators and content managers. YouTube’s new Studio insights element lets users see how many clips have been created from their uploads. YouTube’s new clip insights also show how many views clips have subsequently generated, helping guide content direction. Clippity-Clop New YouTube CEO Neal Mohan shared an […]
Virtual gifting on Instagram for U.S-based Reels creators was launched in February, which saw a relatively good reception. Because of the option’s growing popularity, users in more regions can look forward to an Instagram Reels Gifts expansion. These users are eligible to receive gifts in the app through a dedicated button in their clips. A […]
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