Twitter Testing Variable Playback Speeds

Twitter just launched a new test on both Android and the Web. The test would enable users to control the playback speed of both video and voice Tweets, similar to how you can set YouTube’s video playback to either hasten or slow down the flow of a particular clip. Speed In Essence The new playback speed options […]

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The Most Annoying Twitter Marketing Approaches

There are a lot of ‘growth hacks’ on Twitter, with some being more annoying than others. When it comes to skiing yourself, what would you say is the most annoying growth hack you’ve seen? Directly asking for likes and retweets? Empty promises about profiles that supposedly ‘follow back’? Social Media Today put the question up for […]

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Twitter Tests New DM Option

So, apparently, Twitter wants to facilitate more private messaging in its app. As such, Twitter is adding a new DM icon for Tweets, at least for some users. It’s a surprising test, especially when you consider that Twitter isn’t exactly everyone’s first choice if they would want more private message interactions. It could provide Twitter with […]

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Twitter Expands Downvotes Tests

Twitter announced that it’s expanding tests on its downvote option for Tweet replies, with more users on both iOS and Android likely able to see a new down arrow on their Tweet responses, providing more ways to stimulate more relevant discussion on each comment. As Twitter explains: “We learned a lot about the types of replies you […]

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Twitter Reduces Negative On-Platform Interactions

As science has revealed, friction can have a very strong impact on forces. As it is in the case of Science, so too can friction greatly affect the amplification of negative online behavior. However, if friction can cause negative behaviors to increase, it can also reduce unnecessary angst and disagreement, even with just a simple […]

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Twitter Tests New ‘Articles’ Option

For the longest time, one of Twitter’s biggest challenges, as well as being one of its key goals, is how it can best enable people to share more expansive thoughts and comments on the app, which people currently do by adding ‘Notes’ screenshots to their Tweets. Tweeeeet One of Twitter’s defining traits was that it […]

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Twitter to Showcase Super Bowl Prediction Tweets

Twitter has created a personal Super Bowl tradition for itself, one that it looks to continue with a set of the newest Super Bowl promotions. To help spice things up, it’s introducing a new activation that will showcase selected Tweets in wide-screen, across the roof of the So-Fi Stadium. That’s a pretty big projection, as […]

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Twitter Reports Jump in Government Removal Requests

Twitter recently published its latest transparency and enforcement update, outlining all of the accounts and violations it took action on between January 1 and June 30, 2021. The update highlights key shifts and trends in platform usage and misuse, looking to improve user experience in-line with its freedom of speech ethos. Total Transparency To begin, Twitter […]

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Twitter ‘Flocks’

Twitter once tried its own Stories options, called Fleets, but that didn’t really work out, and now it’s trying something new again – Flocks, which hopefully plays out better for the platform this time around. So here’s the gist of it – Twitter’s developing a new variable audience control option for Tweets that would enable users to share Tweets to […]

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Twitter’s NFT Option Comes to Blue

Twitter has been going non-stop at it with developing its NFT profile display option. After months of tedious, comprehensive testing, it’s finally bringing the option to Twitter Blue subscribers on iOS as part of an initial rollout phase. This Tweet marks their official announcement and the latest progress Twitter has achieved concerning its push for more NFT integration. Blue […]

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