Twitter no doubt wants to improve the relevance and timeliness of its prompts and notifications, while also somewhat sidestepping the impacts of Apple’s ATT update, with its acquisition of Dublin-based app enhancement platform OpenBack. This acquisition provides Twitter with more capacity to customize and personalize its app notifications for each user. Back On Tweet’s Rack In a nutshell, […]

Content managers and web developers who had a bit of a scare when Twitter initially announced changes to Tweet embeds can breathe a little more now. After announcing that blank slates would replace embedded Tweets should the original Tweet be removed or deleted, Twitter just announced its decision to reverse changes in favor of finding a more […]

At the very core, Elon Musk seems determined to shake things up during his run as Twitter’s prime shareholder and see just exactly what he can make happen. This could set the platform up to go on a course filled with internal angst and user disruption as Twitter’s various chiefs would then have to find […]

After doubling up its efforts near last year’s end, Twitter is now entering the initial testing phase of its new ‘unmention’ option, which will enable users to remove themselves from conversations they no longer feel comfortable being involved in. This is the closest we get to a ‘Panic Button’ on Twitter. Reverse-Tagging Based on what we know […]

Here’s something worth checking out if you’re particularly fond of using Tweet embeds on your other sites – Twitter, as part of a recent update, has altered the way that deleted Tweets appear when embedded on third-party sites. Removed content now looks like a page that couldn’t finish loading due to an extremely poor internet […]

Twitter’s 2022 ‘Brand Bracket’ competition just came to a close, with Skittles taking the top spot after beating out various other brand handles in head-to-head polls until victory. Twitter’s Brand Bracket promotion ties into the NCAA Final Four tournament, pitting brand Twitter presences against each other in its own version of a Tweet championship. Skittles! Based on Twitter’s official match cards, […]

Are you ready for edit options for your Tweets? After ages of being the most requested Twitter upgrade – and repeated rebuffs – it appears that Twitter’s newest big-shot shareholder is looking to use his newfound influence to bring this dream to life. Oh, and did we fail to mention that Elon Musk is now a board member? Twitter […]

Have you ever thought about what Twitter would be like if it had a check-in function similar to that of Facebook? Think about it – how much difference will it make to have your followers know where you are and what you’re doing at any time via a simple signal on each of your Tweets? […]

These are certainly interesting times we live in. After recently criticizing Twitter’s management, particularly the platform’s move away from free & open speech in the app, the billionaire owner of Tesla Elon Musk had just purchased 73.5 Twitter shares. Close to $3 billion, Elon just bought himself to be Twitter’s largest shareholder. Tesla x Twitter Musk effectively now owns […]

Is it viable to partner up on Twitter? If you look at the length of certain promotions, it does seem unlikely that a 280 character count won’t cut it. Because Twitter is looking to maximize its creator revenue opportunities, co-authored Tweets would facilitate more influencer and brand partnerships, opening up all sorts of new opportunities […]